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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in deploying multichannel marketing campaigns, including email and social media, while producing tailored content for diverse audiences. Proficient in project coordination and collaboration with cross-functional teams to drive engagement and analyze marketing performance.
Highest-signal resume keywords
Multichannel Campaign DeploymentContent CreationProject ManagementEmail MarketingB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email CampaignsContent CreationDigital MarketingLead TrackingMarketing Metrics Analysis
Soft Skills
OrganizedDetail-OrientedTeam-OrientedCollaborativeClear Communication
Tools & Technologies
HubSpotLinkedIn AdsGoogle AdsWeb Analytics ToolsCanva
Industry Keywords
B2BSaaSPassenger TransportationAccount-Based MarketingMarketing Automation
About the role
Key responsibilities & impact- Deploy multichannel campaigns for PASSENGER across email, LinkedIn, third-party media, sponsored advertising, webinars, and industry events
- Coordinate projects, collateral, and deadlines using project management tools
- Create and proofread emails, landing pages, forms, nurturing sequences, and short-form content based on approved messaging and templates
- Support Account-Based Marketing (ABM) campaigns with the Sales, Pre-Sales, and Marketing Operations teams
- Personalize and review messaging, advertisements, landing pages, and nurturing sequences
- Create and update ABM kits and guides, and summarize interactions and results
- Support the setup, monitoring, and testing of paid campaigns
- Coordinate lead handoff and follow-up with Sales and Marketing Operations
- Contribute to nurturing campaigns and track engagement, conversions, qualified leads, and pipeline contribution
- Analyze results, identify improvements, and participate in testing new approaches
- Adapt product messaging for emails, social posts, campaigns, and landing pages
- Create and update product sheets, presentations, customer testimonials, and sales collateral
- Support product launches and feature announcements
- Organize shared marketing resources in line with brand guidelines
- Support the promotion, preparation, and organization of trade shows, conferences, webinars, and customer events
- Coordinate invitations, promotional materials, registrations, and logistics
- Prepare outreach and ensure that participants are followed up with by the Sales team
Requirements
What you’ll need- Approximately one year of relevant marketing experience, including internships and work-study placements, ideally in B2B, SaaS, or technology
- Excellent written and spoken French and English
- Ability to produce clear content tailored to different audiences
- Initial experience with email campaigns, events, content creation, or digital marketing
- Organized, reliable, and detail-oriented
- Ability to manage multiple deliverables and ask for clarification when needed
- Comfortable working with spreadsheets and basic marketing metrics
- Team-oriented, with the ability to collaborate with Marketing, Sales, and Product teams
- Interest in technical products and the commercial challenges of passenger transportation
- Familiarity with HubSpot or another CRM and marketing automation platform is a plus, but not required
- Initial experience with LinkedIn Ads, Google Ads, or web analytics tools is a plus, but not required
- Experience using Canva, Notion, or a CMS is a plus, but not required
Benefits
Comp & perks- Bootstrapped company with a strong technical identity
- Supportive and stimulating team that encourages initiative, autonomy, and skills development
- Learning environment focused on campaigns, marketing operations, and sales collaboration
- Hybrid work policy with two remote-working days per week and the occasional opportunity to work from abroad
- Discounted access to WellPass
- Regular team events, product and technology sessions, and annual off-site seminars
- Annual budget dedicated to IT equipment
- Partnership with the People & Baby corporate childcare network