Director – Industry & Service Line Marketing

Withum

. Oversee development and execution of comprehensive multi-channel marketing strategies for industries and Tax, Audit, and Advisory service lines .

Posted 9/16/2026full-timePrinceton • Florida • United StatesLead💰 $140,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing strategies, with a strong focus on account-based marketing and leveraging AI-driven insights for data-driven decision-making. Proven ability to lead teams, drive thought leadership initiatives, and align marketing efforts with business growth objectives.

Highest-signal resume keywords

Marketing StrategyAccount-Based Marketing (ABM)AI-Driven ToolsMarket IntelligenceLeadership Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData-Driven Decision-MakingMarket InsightsKPI MonitoringContent CreationDigital CampaignsThought LeadershipAnalytics PlatformsCreative Marketing ExecutionStrategic Thinking

Soft Skills

Exceptional CommunicationCollaborationInfluencing Senior StakeholdersCreativityTalent Development

Tools & Technologies

Marketing AutomationAI-Driven InsightsAnalytics PlatformsDigital Marketing ToolsMarket Intelligence Tools

Industry Keywords

Professional ServicesB2B Growth MarketingCross-Functional InitiativesMulti-Channel CampaignsBrand Alignment

About the role

Key responsibilities & impact

Oversee development and execution of comprehensive multi-channel marketing strategies for industries and Tax, Audit, and Advisory service lines
Define and articulate industry value propositions that resonate with target audiences and differentiate the firm
Lead cross-functional planning to align marketing initiatives with business growth objectives
Own strategy and accountability for account-based marketing initiatives
Collaborate with practice leaders to identify key accounts and oversee multi-channel marketing plans
Implement ABM programs using digital campaigns, content, and thought leadership
Use AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure impact
Establish and monitor KPIs and provide actionable reporting to the CMO and CGO
Drive thought leadership initiatives, including content creation, speaking opportunities, and research reports
Conduct ongoing market intelligence to identify trends, competitive insights, and growth opportunities
Lead a team overseeing planning, execution, and measurement of multi-channel campaigns
Ensure campaigns communicate key messages, demonstrate measurable impact, and support business development goals
Coordinate with digital, communications, creative, and events teams for cohesive messaging and brand alignment
Develop AI use cases to streamline efficiencies
Champion advanced marketing technologies and automation to improve campaign performance and ROI

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing
Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence
Strong analytical skills with experience using AI-driven tools and marketing analytics platforms
Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders
Demonstrated ability to drive growth through innovative marketing strategies in complex industries
Strategic thinking and business acumen
Data-driven decision-making
Leadership and talent development
Market insights and competitive awareness
Creativity and innovation in marketing execution
Collaboration across internal and external stakeholders

Benefits

Comp & perks

Competitive benefits package
Bonus program for eligible roles based on individual and firm performance