E-Commerce and Retail Marketing Specialist

wolf personalmanagement GmbH

. Develop, manage, and analyze marketing initiatives and promotions for the digital points of sale (POS) of a trade partner’s e-commerce platforms .

Posted 9/29/2026full-timeEschborn • GermanyMid-LevelSenior💰 €50,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing e-commerce marketing initiatives, with a strong focus on data analysis and content strategy. Proficient in optimizing digital sales performance and collaborating with cross-functional teams to enhance brand presence online.

Highest-signal resume keywords

E-Commerce MarketingData AnalysisB2C Market KnowledgeGerman Language ProficiencyMS Office Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MediaOnline MarketingPerformance ManagementContent StrategySales Campaign Management

Soft Skills

Analytical SkillsOrganizational AbilitiesCollaborative Mindset

Tools & Technologies

Performance-Oriented Online Marketing Tools

Industry Keywords

E-CommerceRetail PlatformsMarket DynamicsCustomer Inquiries Management

About the role

Key responsibilities & impact

Develop, manage, and analyze marketing initiatives and promotions for the digital points of sale (POS) of a trade partner’s e-commerce platforms
Actively contribute to sales management and control
Plan, implement, and manage brand sales campaigns in close collaboration with internal stakeholders
Further develop the product data and content strategy in line with the brand and product strategy
Collect, analyze, and report data to continuously optimize e-commerce activities
Own and drive content excellence
Monitor and optimize ratings and reviews processes on trade partner websites
Work closely with Brand and Product Marketing as well as Sales
Monitor and analyze competitors on retail partners’ online platforms
Develop performance management measures
Contribute to general e-commerce projects
Create and coordinate product photo samples to ensure optimal presentation of products on the trade partner’s platform
Independently handle customer inquiries and complaints in close coordination with Product Marketing

Requirements

What you’ll need

Experience with digital media, e-commerce and/or online shops, as well as online marketing
Knowledge of the B2C e-commerce market, key retail platforms, and market dynamics
Very good German and good English skills, both written and spoken
Expertise in common MS Office applications
Experience in an agency environment and with performance-oriented online marketing tools and methods is desirable
Strong analytical skills, excellent organizational abilities, and a collaborative mindset
Initially a fixed-term position covering parental leave, with a minimum commitment of 35 hours per week

Benefits

Comp & perks

Modern workplaces
Flexible working hours in an interesting and diverse role
Home office by agreement (1 day per week)