Associate, Regional Marketing

Wonder

. Develop and execute local marketing plans identifying community events, strategic partnerships, and business development opportunities .

Posted 10/16/2026full-timeRemote • Massachusetts • United StatesMid-Level💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing local marketing strategies, building community partnerships, and managing marketing budgets to drive measurable business results. Proficient in utilizing analytical tools to track performance and optimize marketing campaigns.

Highest-signal resume keywords

Field Marketing ExperienceCommunity Partnership DevelopmentProject Management SkillsLocal Paid Media CampaignsAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Field MarketingLocal Store MarketingExperiential MarketingCommunity MarketingRegional MarketingNegotiation SkillsBudget ManagementMarketing Performance AnalysisEvent Logistics ManagementBrand Ambassador Training

Soft Skills

Relationship BuildingCommunication SkillsSelf-StarterInitiativeCross-Functional Collaboration

Tools & Technologies

LookerMonday.comSplashExcelMeta Advertising

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Restaurant MarketingRetail MarketingHospitality MarketingConsumer BrandsCommunity Events

About the role

Key responsibilities & impact

Develop and execute local marketing plans identifying community events, strategic partnerships, and business development opportunities
Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations
Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings
Partner with Restaurant Operations teams to execute the local store marketing playbook and drive traffic, sales, and repeat customers
Support new store openings, regional marketing campaigns, and strategic brand partnerships
Identify, negotiate, and secure local partnership opportunities
Manage field marketing agencies, vendors, and brand ambassadors; help train Brand Ambassadors
Own regional event calendars, marketing item inventories, and event logistics
Manage local marketing budgets, track spend, and maximize return on investment
Brief creative requests and coordinate marketing asset development
Execute and optimize local paid marketing campaigns, including Meta advertising
Track, analyze, and report marketing performance using Looker and other reporting dashboards
Share field best practices and insights to improve Wonder's local marketing strategy

Requirements

What you’ll need

3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing
Located in the Greater Boston area
Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands
Proven success building community partnerships that drive measurable business results
Experience supporting new store openings or market launches is strongly preferred
Strong project management skills with the ability to manage multiple priorities and execute in a fast-paced environment
Exceptional relationship-building and communication skills, with confidence engaging external partners and representing the Wonder brand
Experience managing agencies, vendors, or brand ambassadors for local events and activations
Strong negotiation skills and the ability to identify mutually beneficial partnership opportunities
Analytical mindset with experience using reporting tools (such as Looker) and campaign performance data to inform strategic decision-making
Experience managing local paid media campaigns, including Meta advertising, is a plus
Comfortable working cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders
Self-starter who thrives in a fast-paced environment, takes initiative, and enjoys building new processes
Experience managing local marketing budgets and measuring ROI is preferred
Skills: Looker, Monday.com, Splash, Excel
Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed
Ability to lift up to 50 pounds and stand for extended periods during events and activations

Benefits

Comp & perks

Competitive compensation package with equity
401(k)
Choice of medical, dental, and vision plans
Company paid short and long term disability coverage
Paid time off including flexible time off for exempt employees
Paid vacation for non-exempt employees
Paid sick leave in compliance with applicable law
Paid parental leave
Discounted meals
Exclusive perks across the Wonder family of brands