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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy, audience engagement, and content optimization, with a strong focus on YouTube channel management and analytics. Proven ability to lead teams and collaborate across departments to drive revenue growth and enhance brand presence.
Highest-signal resume keywords
Social Media StrategyYouTube Channel ManagementSocial Media MetricsContent CreationTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social MediaDigital VideoContent OptimizationAnalyticsContent CreationAudience EngagementData AnalysisCreative StorytellingYouTube StrategyROI Analysis
Soft Skills
Excellent CommunicationAdaptabilityProject Leadership
Tools & Technologies
YouTube StudioYouTube AnalyticsAdobe PhotoshopAdobe Premiere
Industry Keywords
Food ProgrammingLifestyle ProgrammingSocial Content BudgetEmerging PlatformsCompetitor Trends
About the role
Key responsibilities & impact- Lead social media for the company and help build strategy around award-winning food and lifestyle programming
- Lead audience and revenue growth on priority social media platforms
- Create and platform content that resonates with the audience and supports broader programming initiatives
- Manage content optimization and packaging across priority social platforms
- Develop, implement, and manage scalable and efficient Social operations
- Evaluate and refine Social processes
- Monitor the Social Content Budget and analyze ROI
- Develop strategies for emerging platforms
- Lead content creation and post content as needed
- Monitor social media competitor trends across all platforms
Requirements
What you’ll need- 7-10 years experience in social media, digital video and/or editorial
- At least 2 years managing a team or contractors
- Specific experience managing YouTube channels
- Expert in social media metrics, analytics and reporting
- Experience using YouTube Studio & Analytics
- Proven ability to engage, connect and build an audience across multiple channels
- Ability to interpret analytics, form insights and communicate the resulting strategy to executives and the team
- Basic knowledge of the Adobe suite, especially Photoshop and Premiere, is a plus
- Passion for Tastemade, food, and a positive, get-it-done attitude
- Adaptable and able to perform well during periods of change
- Creative storytelling using copy, video and interactions to connect with social audiences
- Excellent written and verbal communication skills
- Ability to lead projects across multiple departments
- Data and analysis skills for determining audience-inspiring tactics
- Deep experience with YouTube strategy and content optimization
Benefits
Comp & perks- Equity
- 401(k)
- Choice of medical, dental, and vision plans
- Company paid short and long term disability coverage
- Paid time off including flexible time off for exempt employees
- Paid vacation for non-exempt employees
- Paid sick leave in compliance with applicable law
- Paid parental leave
- Discounted meals
- Exclusive perks across the Wonder family of brands
