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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on customer acquisition and conversion strategies, leveraging hands-on experience with Meta Ads, Google Ads, and GA4 to drive growth in e-commerce and subscription models.
Highest-signal resume keywords
Performance Marketing ExpertiseCustomer Acquisition StrategiesMeta Ads ManagementGoogle Ads ManagementGrowth Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCustomer AcquisitionConversion OptimizationLifecycle MarketingCreative Messaging Development
Soft Skills
Analytical ThinkingProblem SolvingAdaptability
Tools & Technologies
Meta AdsGoogle AdsGA4CRM Platforms
Industry Keywords
DTC E-CommerceConsumer SubscriptionMarketing FunnelsGo-To-Market Strategy
About the role
Key responsibilities & impact- Maximise revenue from the existing My Life in a Book platform
- Reactivate and scale paid social, Google, and CRM channels
- Drive customer acquisition and conversion
- Extract value from the existing email audience through structured lifecycle programmes
- Build performance benchmarks and identify drivers of acquisition, conversion, and repeat revenue
- Run rapid creative and messaging experiments
- Feed growth insights and customer learnings into product and UX decisions
- Develop the go-to-market strategy and execution plan for the relaunched product platform
- Create bold new creative messaging
- Lead migration of existing users to the new experience as a reactivation opportunity
Requirements
What you’ll need- Proven expertise in performance marketing, ideally in early-stage DTC e-commerce or consumer subscription categories
- 4+ years in growth and hands-on performance marketing
- Experience driving acquisition through paid social and digital channels at meaningful scale
- Hands-on experience with Meta Ads, Google Ads, and GA4
- Ability to improve underperforming marketing funnels
- Experience operating without a clear playbook and testing to find answers
- Experience turning an underperforming business or channel into a successful one
- Interest in expanding beyond performance channels into broader brand and growth responsibilities
Benefits
Comp & perks- Private healthcare
- £500 learning budget for books, courses, and other development
- Mental health support through Spill
- Subsidised gym membership with Nuffield Health
- Free breakfast every day
- Monthly lunch & learns
- Social events and quarterly all-hands with food and drinks
- Five weeks of remote working per year
- Dog-friendly office
- 5% pension contribution, with no cap on employee contribution