Lead Digital Events Manager

Workiva

. Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations .

Posted 10/5/2026full-timeRemote • United StatesSenior💰 $133,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital events portfolios, including webinars and virtual experiences, with a strong focus on demand generation and pipeline accountability. Proficient in leveraging AI tools for content personalization and performance analysis while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

B2B SaaS Demand GenerationDigital Events ManagementAI Tools for Content PersonalizationWebinar and Virtual Event PlatformsPerformance Dashboard Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyAccount-Based Experience (ABX)Attribution FrameworksAudience SegmentationContent ProgrammingData-Driven RecommendationsPipeline AccountabilityVirtual Event DesignCross-Functional CollaborationChannel Efficiency Improvements

Soft Skills

Strong Communication SkillsInfluencing Without AuthorityEffective Collaboration

Tools & Technologies

ON24Zoom EventsGoldcastMarketoSalesforce

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Digital Event ActivationsFull-Funnel Demand ModelEnterprise Sales CyclesVirtual SummitsOn-Demand Content Hubs

About the role

Key responsibilities & impact

Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations
Work cross-functionally across regions to support in-region execution of the digital events portfolio
Design audience segmentation, format strategy, and content programming across enterprise buyer personas and go-to-market priorities
Build repeatable frameworks and playbooks for consistent, scalable execution
Lead vendor and platform relationships for webinar platforms, virtual event tools, and production partners
Integrate AI into digital event workflows, including personalization, content acceleration, follow-up automation, and performance analysis
Own a pipeline target tied to the digital events portfolio
Align digital event programming to Workiva's demand priorities
Partner with Field Marketing and Campaign Managers to integrate digital events into broader go-to-market motions
Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
Apply attribution frameworks to understand channel contribution
Drive channel efficiency improvements
Use data to make evidence-backed recommendations to leadership

Requirements

What you’ll need

8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
Bachelor's Degree
Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
Hands-on use of AI tools to support content creation, personalization, or event performance analysis
Ability to influence sales teams on follow-up and pipeline conversion without direct authority
Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
Proficiency with webinar and virtual event platforms, such as ON24, Zoom Events, and Goldcast
Proficiency with marketing automation and CRM systems, such as Marketo and Salesforce
Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners

Benefits

Comp & perks

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match
Comprehensive employee benefits package
Flexible work location: office or remotely from any location within the employee's country of employment
Reasonable accommodations for applicants with disabilities