Senior Director of Product Marketing, Platform

Workiva

. Define differentiated positioning for Workiva’s platform and AI capabilities .

Posted 10/5/2026full-timeRemote • United StatesSenior💰 $185,000 - $315,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on enterprise B2B SaaS platform strategy and AI capabilities. Proven ability to lead high-performing teams, drive sales enablement, and effectively communicate complex technical innovations.

Highest-signal resume keywords

12+ Years In Product Marketing5+ Years Leading High-Performing TeamsEnterprise B2B SaaS Platform StrategyExceptional Communication And Storytelling SkillsSales Enablement And Revenue Impact

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessaging StrategyAI And Platform ArchitectureMarket Launch ExecutionSales Enablement

Soft Skills

Influencing Senior StakeholdersCross-Functional CollaborationTeam Building And Development

Tools & Technologies

Workiva PlatformVideo Production ToolsWeb Technologies

Certifications & Qualifications

Undergraduate Degree

Industry Keywords

B2B SaaSProduct MarketingAI CapabilitiesMarket InsightsGo-To-Market Strategy

About the role

Key responsibilities & impact

Define differentiated positioning for Workiva’s platform and AI capabilities
Partner with Portfolio and Solutions Marketing to align platform and corporate narratives
Guide messaging across campaigns, content, events, and executive storytelling
Ensure platform capabilities are represented consistently across go-to-market content
Own positioning of Workiva’s AI capabilities in partnership with Product Management and AI/ML leadership
Build a technical product marketing function and create credible platform and AI use cases
Hire and guide the team producing live demos, recorded walkthroughs, and interactive experiences
Partner with video, web, and events teams on keynotes, product videos, and workiva.com
Partner with the product organization on launch process alignment and execution
Plan innovation go-to-market activities across marketing and enablement
Oversee market launch execution
Provide customer, buyer, and competitive insights to inform platform strategy and roadmap direction
Anticipate AI-driven market shifts and position Workiva’s platform to lead
Build, inspire, recruit, and develop a high-performing product marketing team
Elevate platform product marketing’s role across the organization

Requirements

What you’ll need

12+ years in product marketing
5+ years leading high-performing teams
Undergraduate degree
Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging
Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value
Exceptional communication and storytelling skills
Ability to influence senior stakeholders and align cross-functional leaders
Strong partnership skills across product management, marketing, and sales leadership
Demonstrated success driving sales enablement and revenue impact
Up to 25% travel
Reliable internet access for any period working remotely, not in a Workiva office

Benefits

Comp & perks

A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match
Comprehensive employee benefits package
Flexible/remote work from any location within the country of employment
Reasonable accommodations for applicants with disabilities
Comprehensive security and privacy training tailored to employees’ roles