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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Drive launch strategies, adoption programs, and expansion motions for AI platforms and financial and sustainability reporting workflows
- Track adoption metrics, market feedback, and competitive dynamics to refine outbound initiatives
- Craft messaging and positioning that conveys the power of Workiva’s AI platform
- Translate complex technical concepts into language for decision-makers and technical practitioners
- Create positioning content, demos, playbooks, solution briefs, competitive guides, and training materials
- Partner with product marketing on launches, campaigns, and thought leadership
- Support strategic deals and partner engagements with tailored collateral and positioning strategies
- Synthesize field intelligence, customer feedback, and executive insights to influence product roadmaps
- Collaborate with inbound product managers to influence roadmap priorities
- Collaborate with pricing teams to define product packaging and commercial structures
- Represent product portfolios at industry events, analyst briefings, customer briefings, webinars, and conferences
Requirements
What you’ll need- 7+ years of experience in product management, solution consulting, product marketing, or technical GTM roles within enterprise SaaS
- Bachelor’s degree in a related technical or business field, or equivalent practical experience
- Experience launching enterprise software solutions for the office of the CFO
- Deep understanding of enterprise architectures, cloud platforms, and emerging technologies like generative AI and agentic workflows
- Experience working with enterprise customers and translating technical innovations into business value
- Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success
- Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment
- Experience in AI/Generative AI, cloud platforms, enterprise applications, data and analytics solutions, or digital transformation technologies
- Ability to identify market opportunities, competitive threats, and emerging trends, and translate them into actionable recommendations
- Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts for executive and business audiences
- Strong presentation and facilitation skills, with experience influencing decisions across product, sales, marketing, and executive stakeholders
- Deep customer orientation, with experience engaging enterprise customers and senior business leaders
- Comfortable using market, customer, and business data to support recommendations and balance quantitative analysis with strategic judgment
- Demonstrated ability to use AI-enabled tools to improve productivity, accelerate research, and enhance content development and decision-making
Benefits
Comp & perks- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match
- Comprehensive employee benefits package
- Remote or hybrid work environment
- Travel as needed for customer engagements and industry events
- Reasonable accommodations for applicants with disabilities
- Security and privacy training tailored to employees’ roles