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WPP Media

Mid-Level Media Analyst – Branding

WPP Media

. Operate media campaigns focused on performance (bottom-of-funnel and conversions) and support specific branding initiatives (top-of-funnel).

Posted 10/22/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in operating performance media campaigns and analyzing data to drive conversions and branding initiatives. Proficient in client communication and report generation, with a strong focus on detail and analytical skills.

Highest-signal resume keywords
Performance Campaign ManagementData Analysis and ReportingGoogle Ads ProficiencyExcel and Google Sheets ExpertiseClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Performance Campaign ManagementData AnalysisReport GenerationGoogle AdsMeta AdsCriteoExcelGoogle SheetsSearch Ads 360Google Analytics 4
Soft Skills
Analytical ThinkingDetail-OrientedStrong Communication
Tools & Technologies
LookerData Studio
Industry Keywords
Media CampaignsPerformance MetricsKPI AchievementClient EngagementConsultative Approach

About the role

Key responsibilities & impact
  • Operate media campaigns focused on performance (bottom-of-funnel and conversions) and support specific branding initiatives (top-of-funnel).
  • Analyze results and performance metrics to ensure objectives and KPIs are achieved.
  • Create detailed reports by extracting and manipulating data to generate insights for clients.
  • Interface and communicate directly with clients, conducting technical and operational alignment meetings in a consultative manner.
  • Work alongside senior team members, maintaining a thorough and detail-oriented approach to process review and monitoring.
  • Collaborate with the dedicated BI team on technical requirements such as tagging and dashboard support.

Requirements

What you’ll need
  • Proven previous experience in a mid-level Media role.
  • Solid, hands-on experience operating performance campaigns, preparing reports, and communicating directly with clients.
  • Proficiency in or practical knowledge of Google Ads, Meta Ads, and Criteo.
  • Advanced knowledge and hands-on experience with Excel and Google Sheets (formulas, analysis, and data manipulation).
  • Ability to analyze data, create reports, and interpret performance indicators.
  • Highly analytical, thorough, and detail-oriented profile, with strong communication skills and the ability to take a firm position.
  • English (intermediate/advanced level). [Preferred]
  • Knowledge of Search Ads 360 (SA360), Looker/Data Studio, and Google Analytics 4 (GA4). [Preferred]

Benefits

Comp & perks
  • SulAmerica Medical and Dental Plan
  • Meal or Food Allowance
  • Life Insurance
  • TotalPass
  • Birthday Day Off
  • Home Office Allowance
  • Extended maternity and paternity leave
  • Pharmacy discounts
  • EAP (Employee Assistance Program)
  • And many opportunities for growth!