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WPP Media

Mid-Level Media Analyst – Branding

WPP Media

. Operate media campaigns focused on performance (bottom-of-funnel activities and conversions) and support targeted branding initiatives (top-of-funnel activities).

Posted 10/22/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in operating performance media campaigns and analyzing data to drive conversions and branding initiatives. Proficient in client communication and report generation, with a strong analytical mindset and attention to detail.

Highest-signal resume keywords
Performance Campaign ManagementData Analysis and ReportingGoogle Ads ProficiencyExcel and Google Sheets ExpertiseClient Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Performance Campaign ManagementData AnalysisReport GenerationKPI InterpretationGoogle AdsMeta AdsCriteoExcelGoogle SheetsSearch Ads 360
Soft Skills
Analytical ThinkingDetail-OrientedStrong CommunicationConsultative Approach
Tools & Technologies
Looker/Data StudioGoogle Analytics 4
Industry Keywords
Automotive SectorFinancial Sector

About the role

Key responsibilities & impact
  • Operate media campaigns focused on performance (bottom-of-funnel activities and conversions) and support targeted branding initiatives (top-of-funnel activities).
  • Analyze results and performance metrics to ensure objectives and KPIs are achieved.
  • Create detailed reports, extracting and manipulating data to generate insights for clients.
  • Liaise directly with clients, leading technical and operational alignment meetings in a consultative manner.
  • Work alongside senior team members, maintaining a thorough and detail-oriented approach to process review and monitoring.
  • Collaborate with the dedicated BI team on technical requests, such as tagging and dashboard support.

Requirements

What you’ll need
  • Proven previous experience in a mid-level Media role.
  • Solid, hands-on experience operating performance campaigns, preparing reports, and communicating directly with clients.
  • Proficiency in or practical knowledge of Google Ads, Meta Ads, and Criteo.
  • Advanced knowledge and hands-on experience with Excel and Google Sheets (formulas, analysis, and data manipulation).
  • Ability to analyze data, build reports, and interpret performance indicators.
  • Highly analytical, thorough, and detail-oriented profile, with strong communication skills and the confidence to take a firm position.
  • English (intermediate/advanced level) — a plus.
  • Previous knowledge of or experience in the Automotive or Financial sectors — a plus.
  • Knowledge of Search Ads 360 (SA360), Looker/Data Studio, and Google Analytics 4 (GA4) — a plus.

Benefits

Comp & perks
  • SulAmérica Medical and Dental Plan
  • Meal or Food Voucher
  • Life Insurance
  • TotalPass
  • Birthday Day Off
  • Home Office Allowance
  • Extended maternity and paternity leave
  • Pharmacy Discounts
  • EAP (Employee Assistance Program)
  • Numerous growth opportunities!