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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media planning and strategic marketing, with a strong ability to analyze data and develop integrated channel strategies across traditional and digital platforms. Proven track record in collaborating with multiple stakeholders to drive effective media campaigns and deliver actionable insights.
Highest-signal resume keywords
Media PlanningStrategic MarketingCampaign ImplementationData AnalysisClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign ImplementationData AnalysisATL Media PlanningDigital Media PlanningIntegrated Channel StrategiesMarket ResearchReporting ConsolidationBudget ManagementPerformance Metrics
Soft Skills
Excellent CommunicationPresentation SkillsProblem-Solving AbilityCollaborationFacilitation Skills
Tools & Technologies
Word Processing SoftwareDatabasesSpreadsheetsEmailInternet Research Tools
Certifications & Qualifications
Marketing/Advertising Degree
Industry Keywords
Media CampaignsBrand AwarenessConsumer JourneyStakeholder ManagementCompetitive AnalysisEmerging MediaMarketing CalendarsAdvertising AgenciesMedia OwnersBusiness Consultancy
About the role
Key responsibilities & impact- Work with the internal team, clients’ marketing departments, and creative agencies to develop effective media campaigns
- Immerse yourself in clients’ businesses to understand their needs, goals, brands, and customers
- Apply knowledge of media and communication platforms to identify appropriate vehicles for building brand awareness
- Create strategic media recommendations integrating the consumer journey and defining the role of media
- Develop media solutions that drive objectives, budget efficacy, and performance
- Collaborate with client leads, planning, and implementation groups on budget allocations across media mix scenarios
- Use client data and technology architecture to provide strategy solutions
- Consider Mindshare/GroupM trading and proprietary offerings in recommendations
- Provide insights on emerging media and new opportunities
- Build competitor and brand reviews to support strategic actions
- Deliver regular media update presentations to clients on trends, landscapes, and hot topics
- Collaborate across the Strategy Hub to drive continuous improvement
- Participate in client and vendor initiatives and workshops
- Analyze competitive context, including SOV, SOM, pricing, and distribution
- Use research and implementation planning tools to set communication and channel objectives, including reach, frequency, ARs, and GRPs
- Coordinate and complete annual plans for assigned brand categories
- Collaborate with implementation teams on reporting, insights, and optimization recommendations
- Serve as the day-to-day contact for clients and the Account Leadership team
- Develop relationships with clients, media partners, and vendors
- Maintain knowledge of client organizational structures, planning processes, marketing calendars, and stakeholder needs
- Attend and contribute to work-in-progress meetings with clients and agency partners
Requirements
What you’ll need- Marketing/advertising degree with a focus on strategy
- Minimum 5 years’ work experience in business consultancy, market research/analytics or a strategic planning role
- At least 3 years working on media/communications planning related business
- Media agency experience and working knowledge of media planning
- Proven experience working with multiple stakeholders, including suppliers, advertising/marketing agencies, and media owners
- Experience in campaign implementation and reporting is beneficial
- Understanding of business principles and good practice, with ability to perceive issues in financial and commercial terms
- Proficiency in ATL (Above-the-Line) and digital media planning
- Ability to develop integrated channel strategies across traditional and digital platforms
- Experience consolidating reporting documents and campaign performance data to deliver clear, actionable insights and recommendations
- Highly evolved presentation and facilitation skills
- Excellent communication
- Strong analytical and numerical skills
- Good understanding of digital and traditional media channels
- Problem-solving ability
- Computer proficiency in word processing, databases, spreadsheets, email, and internet
Benefits
Comp & perks- Global WPP Media & WPP networks for pursuing passions, growing networks, and learning at the cutting edge of marketing and advertising
- Employee resource groups
- Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Hybrid work approach with teams in the office around four days a week
- Accommodations or flexibility available upon discussion with the hiring team
