Manager, Brand Engagement

WWF

. Support the Head of Brand Engagement in managing global brand strategy for WWF .

Posted 10/8/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing global brand strategy and communications, with a strong focus on brand standards, narrative development, and stakeholder collaboration. Proficient in creating engaging digital content and managing cross-functional projects in a multicultural environment.

Highest-signal resume keywords

Global Brand Strategy ManagementCross-Functional Project CoordinationDigital Content CreationStakeholder Relationship ManagementCommunications in Multicultural Environments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Standards ManagementCopywritingVisual Asset CreationProject ManagementKPI Tracking

Soft Skills

ArticulateProactiveCreativeFlexibleTenacious

Certifications & Qualifications

Degree in CommunicationsDegree in MarketingDegree in Corporate Communications

Industry Keywords

Brand EngagementEnvironmental IssuesHuman RightsInternational CommunicationsWWF Mission and Values

About the role

Key responsibilities & impact

Support the Head of Brand Engagement in managing global brand strategy for WWF
Help maintain brand standards, including visual and verbal identity guidelines, library, templates and assets for WWF International and network offices
Support the development and delivery of the evolution of the brand narrative across the network
Provide guidance and best practices to WWF Country Offices and Network Offices on brand partnerships and identify opportunities for regional collaborations
Manage relationships with relevant agencies; coordinate brand-related research and track brand KPIs
Support global campaigns and partnerships that enhance brand visibility and engagement
Contribute to the development and implementation of the global strategy, ensuring alignment with WWF brand values and effective communication across the network
Work with the Head, Brand Engagement to enable WWF offices to adopt and lead on Earth Hour through clear guidance, streamlined access to evergreen assets, and a self-serve model
Collaborate with internal brand, communications, corporate engagement and legal teams, as well as external agencies, suppliers and partners

Requirements

What you’ll need

At least seven years’ relevant professional experience in communications, brand or marketing communication or related fields
Degree in communications, marketing, corporate communications or related subject
Experience managing cross-functional communications and brand projects, coordinating multiple stakeholders, timelines, and deliverables in an international environment
Experience creating engaging digital content, including copywriting, visual assets and presentations
Ability to deliver multiple simultaneous projects
Articulate, proactive, creative, passionate, flexible and tenacious
Absolute discretion, tact, diplomacy and relationship-building skills
Excellent written and spoken English – other languages an advantage
Experience in human rights and environmental issues is an advantage
Ability to work as part of a team in a multicultural environment
Embraces the WWF mission and values of the organization: Courage, Integrity Respect& Collaboration