Paid Media Growth Specialist

X, bigly labs

. Build, launch, and optimize paid search, shopping, and social campaigns in native advertising platforms.

Posted 11/11/2026full-timeJohannesburg • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing high-budget Performance Marketing campaigns across various platforms, with a strong focus on data-driven optimization and stakeholder management. Proficient in leveraging analytics to enhance campaign performance and drive profitability in retail and eCommerce environments.

Highest-signal resume keywords

Google Ads ExpertiseMeta Ads Manager ProficiencyPerformance Marketing Campaign ManagementFirst-Party Data ActivationAnalytical Skills in POAS and CLTV

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingAlgorithmic BiddingData Feed ManagementO2O AttributionBudget PacingCampaign OptimizationLarge Dataset AnalysisDigital Tracking ImplementationSegmentation StrategiesROI Measurement

Soft Skills

Stakeholder ManagementCollaborationAttention to Detail

Tools & Technologies

Google Merchant CenterBrazeMicrosoft AdvertisingFacebook CataloguesProgrammatic NetworksIn-App Platforms

Industry Keywords

RetailECommerceFMCGDigital MarketingPaid SearchSocial Campaigns

About the role

Key responsibilities & impact

Build, launch, and optimize paid search, shopping, and social campaigns in native advertising platforms.
Work with the CRM team to activate Braze Audience Sync data.
Own Google Merchant Center and Meta Shopping product-feed infrastructure.
Segment shopping feeds by product margin and strategic priority to optimize bidding for profitability.
Collaborate with graphics and content teams on regular asset refreshes.
Standardize Better Rewards Instant Member Savings messaging across always-on brand campaigns and ad extensions.
Implement tracking connecting digital clicks to physical in-store sales and clinic bookings.
Prove total ecosystem ROI.

Requirements

What you’ll need

Bachelor’s degree or diploma in Marketing, Business, Finance, Data Science, or a related field.
4–6+ years of hands-on experience managing high-budget, large-scale Performance Marketing campaigns in retail, eCommerce, or FMCG environments.
Expertise in Google Ads (Search, PMAX, Shopping, YouTube), Meta Ads Manager, and programmatic networks.
Proven experience managing product data feeds and Google Merchant Center/Facebook Catalogues.
Experience with First-Party Data activation, including syncing CRM platforms such as Braze to ad networks.
Strong analytical skills focused on POAS, CLTV, and CAC.
Familiarity with Online-to-Offline (O2O) attribution.
Strong understanding of algorithmic bidding, media buying structures, and programmatic ecosystems.
Ability to analyze large datasets and identify budget inefficiencies and optimization opportunities.
Strong stakeholder management skills.
Meticulous budget pacing to prevent overspending or underspending.
Experience with Microsoft/Bing Advertising, In-App platforms, or deep-learning retargeting partners is advantageous.