Associate Director – Patient Marketing

Xenon Pharmaceuticals Inc.

. Contribute to and execute patient marketing strategy aligned with brand objectives and launch milestones .

Posted 10/15/2026full-timeBoston • Massachusetts • United StatesSenior💰 $197,458 - $249,700 per yearWebsite

About the role

Key responsibilities & impact

Contribute to and execute patient marketing strategy aligned with brand objectives and launch milestones
Identify barriers, unmet needs, and engagement opportunities across diagnosis, treatment initiation, and long-term disease management
Translate patient and caregiver insights into actionable marketing strategies and programs
Partner with market research and analytics teams to measure patient attitudes, behaviors, and campaign effectiveness
Serve as internal advocate for patient-centricity across brand planning and commercialization
Design and implement patient-facing campaigns for disease awareness, treatment understanding, and brand engagement
Develop educational resources and support materials for patients, caregivers, and families impacted by epilepsy
Lead branded and unbranded initiatives across digital, social, print, video, and experiential channels
Manage content strategy and execution for patient websites, CRM programs, email campaigns, and digital engagement platforms
Oversee agencies for creative development, media planning, content production, and campaign execution
Support pre-launch, launch, and post-launch planning for a novel epilepsy therapy
Collaborate cross-functionally to execute patient initiatives aligned with launch timelines
Develop launch materials and activation plans
Build relationships with patient advocacy organizations and epilepsy community stakeholders
Support patient ambassador and testimonial programs in compliance with company policies and regulatory requirements
Partner with Medical Affairs, Regulatory, Legal, Market Access, Commercial Operations, and Sales leadership
Collaborate with HCP marketing colleagues
Manage agencies, budgets, and project prioritization
Define and monitor KPIs, analyze campaign performance, optimize marketing investments, and deliver recommendations to brand leadership
Develop short- and long-term functional objectives
Act in accordance with Company policies
Perform other duties as assigned

Requirements

What you’ll need

Minimum undergraduate degree
8+ years of relevant management experience or combination of degrees and experience
7+ years of pharmaceutical, biotechnology, healthcare, or consumer health marketing experience
3+ years of experience developing patient-focused marketing strategies and campaigns
Experience supporting product launches and commercialization activities
Demonstrated success managing agencies, budgets, and cross-functional initiatives
Neurology, epilepsy, CNS, rare disease, specialty pharmaceutical, or orphan drug experience preferred
Experience working with patient advocacy organizations and community stakeholders preferred
Strong understanding of patient support programs and patient engagement strategies preferred
Experience leveraging digital marketing, CRM platforms, social media, and omnichannel engagement approaches preferred
Some international travel may be required

Benefits

Comp & perks

Target bonus
Stock options/equity
Medical insurance
Dental insurance
Vision insurance
Short-term disability insurance
Long-term disability insurance
Accidental death & dismemberment insurance
Life insurance
Employee Assistance Program
Travel insurance
Retirement savings programs with company matching contributions
Vacation days
Personal days
Sick days
End-of-year company shutdown
Training, Learning & Development program
Tuition Assistance program for advanced degrees