Director of Marketing – Advertising, Rewards

Xsolla

. Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, Xsolla ID+ and Backpack .

Posted 9/29/2026full-timeRemote • California • United StatesLead💰 $160,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy development, product positioning, and narrative creation, with a strong focus on cross-functional collaboration and campaign management. Proficient in launching products for diverse audiences in both B2B and B2C environments, particularly within the gaming and ad tech sectors.

Highest-signal resume keywords

Go-To-Market StrategyProduct PositioningCross-Functional LeadershipWeb3 Marketing ExperienceSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ManagementMessaging DevelopmentNarrative CreationCampaign ManagementAudience Development

Soft Skills

Excellent Written CommunicationHighly OrganizedCollaborative Team Player

Tools & Technologies

Ad TechProgrammatic AdvertisingLoyalty ProgramsZero-Party Data

Industry Keywords

Gaming IndustryB2B SaaSBrand PositioningIdentity MarketingCrypto Marketing

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, Xsolla ID+ and Backpack
Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes
Provide thought leadership on narrative development, competitive positioning, and content strategy
Build the narrative, messaging, and marketing plan supporting Xsolla Ads’ expansion into brand and agency sales
Partner on Xsolla’s strategic brand initiative and roll out new positioning
Own the cross-product narrative across Choice, ID+ and Backpack, Rewards, and Ads
Build messaging frameworks, value propositions, and proof points for each audience
Translate positioning into decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives
Equip BD and sales teams with assets, talk tracks, and competitive positioning
Develop audience- and persona-specific demand stories for gaming and non-gaming ICPs
Own the marketing operating model, including campaign intake, prioritization, GTM documentation, and approvals
Maintain GTM calendars and coordinated launch and event schedules; surface trends, risks, and optimization opportunities to the VP of Marketing
Partner with product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time
Coordinate with the central Xsolla marketing team to align campaigns with brand standards and broader GTM strategy

Requirements

What you’ll need

7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end
Mastery of positioning, messaging, and narrative
Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers)
Strong cross-functional leadership in a matrixed organization
Excellent written communication skills
Comfort with Web3 and on-chain, identity and zero-party data, ad tech, and loyalty
Highly organized and self-directed; able to manage multiple concurrent launches
Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders
Experience in gaming or games-adjacent industries (preferred)
Background in ad tech, programmatic, or loyalty and rewards (preferred)
Web3, crypto, or identity and privacy marketing experience (preferred)
Experience standing up sales enablement for a new or newly formed sales team (preferred)
Background in B2B SaaS GTM strategy (preferred)
Successful completion of criminal history, employment, and education verification background checks

Benefits

Comp & perks

100% company-paid medical, dental, and vision plans
Unlimited Flexible Time Off
Personalized career roadmap for each employee
Professional development through training and educational opportunities