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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management for consumer apps, focusing on conversion optimization and user experience enhancement through analytics and A/B testing. Proficient in collaborating with cross-functional teams to drive product innovation and execution.
Highest-signal resume keywords
Product Management ExperienceA/B Testing ExpertiseAnalytics ProficiencyConsumer App DevelopmentConversion Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementA/B TestingAnalyticsSQL ProficiencyExcel SkillsUX DesignData AnalysisGame Mechanics DeploymentFeature Backlog ManagementUser Story Creation
Soft Skills
Excellent Communication SkillsCollaborationProblem-SolvingAnalytical ThinkingEscalation Management
Tools & Technologies
JIRAConfluenceProductboardAmplitudeMixpanelStatsig
Industry Keywords
Consumer AppsConversion OptimizationGamingLoyalty ProgramsRewarded AdvertisingCommerce
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Work directly with the Head of Product, Ads B2C, as part of a new and growing B2C product team
- Evolve and optimize the recently launched consumer app
- Design and leverage analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion, and identify features that impact KPIs
- Create and maintain product roadmaps, feature backlogs, PRDs, user stories, user flows, logic flows, and functional specifications
- Anticipate bottlenecks and support escalation management
- Make tradeoffs and balance business needs against technical and resource constraints
- Conduct ongoing competitive analyses to differentiate and improve user experience
- Collaborate with executive leadership on growth, innovation, and differentiation opportunities
- Identify user needs through data analysis, surveys, interviews, and other quantitative and qualitative methods
- Work closely with engineering and design teams to ensure high-quality execution and iteration
- Collaborate with operations, customer support, marketing, and legal teams
- Optimize user experience, user motivation, and conversion
Requirements
What you’ll need- 5+ years of product management experience dealing with Consumer Apps and Conversion Optimization
- Experience with gaming, loyalty, rewarded advertising and/or commerce ideally
- Strong analytical skills and experience using analytics and A/B testing for product decisions
- Experience deploying game mechanics to influence user behavior
- Deep experience with A/B testing and related tools such as Statsig
- Proficiency with JIRA, Confluence, Productboard, and other product lifecycle tools
- Strong experience with product analytics tools such as Amplitude or Mixpanel
- Intermediate to advanced Excel skills
- Excellent written and verbal communication skills
- Experience leveraging AI tools to optimize product management and development (nice to have)
- Basic to advanced SQL proficiency (nice to have)
- UX design experience (nice to have)
- Experience working with data teams on personalization and ML efforts (nice to have)
Benefits
Comp & perks- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap for each employee
- Training and educational opportunities
- Support for employees' physical, mental, and emotional well-being
- Inclusive and diverse work environment
