Lifecycle Marketing Manager

XYPN

. Develop and execute lifecycle strategy for XYPN Emerald and Sapphire members across onboarding, benefit activation, retention, reactivation, and expansion .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $108,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategy and execution, with a strong focus on member engagement, retention, and communication governance. Proficient in utilizing marketing automation platforms and audience segmentation to drive adoption and optimize campaign performance.

Highest-signal resume keywords

Lifecycle Marketing StrategyMarketing Automation PlatformsAudience SegmentationCopywriting SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingA/B TestingEmail DeliverabilityData AnalysisCampaign ManagementMember EngagementBenefit AdoptionSegmentation TechniquesPerformance Metrics

Soft Skills

CollaborationCommunicationCreativityStrategic ThinkingProblem Solving

Tools & Technologies

HubSpotMondayNotionEmail Marketing ToolsMulti-Channel Lifecycle Tools

Industry Keywords

Membership MarketingSubscription ServicesSaaSFinancial ServicesEvent Promotion

About the role

Key responsibilities & impact

Develop and execute lifecycle strategy for XYPN Emerald and Sapphire members across onboarding, benefit activation, retention, reactivation, and expansion
Drive adoption of benefits, services, and premium offerings through targeted campaigns
Refine member segmentation using CRM attributes, lifecycle stage, behavioral data, and member-stated interests
Maintain communication governance, including audience selection, channel strategy, messaging, contact frequency, and member preferences
Consult on demand generation and prospect campaigns with Sales and Marketing teams
Design, build, and run recurring, triggered, and automated campaigns across email, member Portal, and other channels
Manage onboarding sequences, weekly member communications, benefit adoption campaigns, and cross-sell programs
Manage the member communications calendar and coordinate cadence across member-facing campaigns
Own communications for twice-yearly Townhalls, XYPN events, and annual XYPN LIVE conference
Write compelling copy in a warm, human voice and collaborate on asset production
Translate member research and performance metrics into lifecycle recommendations
Execute testing roadmaps covering messaging, segmentation, timing, and channels
Track and report lifecycle KPIs including retention, engagement, reactivation, and LTV to leadership
Analyze program outcomes and evaluate impact on member behavior and business goals
Report to the Director of Marketing; collaborate cross-functionally; no direct reports
Travel up to 10% for team retreats and company events

Requirements

What you’ll need

3-5+ years in lifecycle, CRM, or customer marketing with proven strategy and execution ownership
Strong copywriting skills and experience maintaining brand voice across multiple channels
Deep expertise in marketing automation platforms; HubSpot preferred
Proficiency in audience segmentation using CRM, product, and behavioral data
Experience using A/B testing and analytics to optimize retention, conversion, and LTV
Understanding of email deliverability, list hygiene, and privacy compliance
Strong project management skills, including familiarity with Monday and Notion
Legally authorized to live and work in the United States without present or future sponsorship
Experience scaling lifecycle marketing programs or building them from scratch is desirable
Hands-on experience with multi-channel lifecycle tools such as in-product messaging, SMS, and push is desirable
Background in event or conference promotion and attendee engagement is desirable
Experience in membership, subscription, SaaS, or financial services industries is desirable
Experience crafting messaging frameworks and core value propositions aligned to brand identity is desirable

Benefits

Comp & perks

100%-employer-funded Employee Stock Ownership Plan (ESOP)
Unlimited vacation days; minimum 3 weeks required annually
9 paid holidays with flexible holidays
401(k) with match; employee contributes 6% and employer contributes 4.5%
12 weeks paid parental leave for birth or adoption
Health insurance with employer contribution
Dental, Vision, Voluntary Life and AD&D, and Accident insurance options
Pet insurance availability
Health Savings & Flex Spending Accounts available
Employer-paid Life and AD&D insurance
Employer-paid Long Term Disability coverage
Up to $150/month for financial planner costs, plus up to $500 toward upfront fee
$2,000/year professional development allowance, prorated by start date
$250/quarter wellness allowance under “Be Well Being You”
$500 donation to a nonprofit of choice after volunteering 40 hours within the calendar year
Sabbatical program with cash bonus and extra time off at 5, 10, and 15 years
Subsidized employer-sponsored childcare, subject to availability
Various gym discounts
Company-owned Apple laptop provided