Marketing Operations – Content Specialist

Yara International

. Develop, coordinate, and implement primarily digital content across social media, newsletters, video, podcasts, and websites .

Posted 10/21/2026full-timeFredericia • DenmarkJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, content creation, and campaign management, with a strong focus on engaging target audiences in the agricultural sector. Proficient in utilizing CRM systems and digital tools to enhance marketing effectiveness and stakeholder collaboration.

Highest-signal resume keywords

Digital Marketing Campaign DevelopmentSalesforce CRM ExperienceContent Management System ProficiencySocial Media Marketing ExpertiseFluent Danish Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Content DevelopmentCampaign ManagementEmail MarketingSEOGoogle AdsData AnalysisMicrosoft Office ProficiencyCMS PlatformsAI Marketing ToolsAgricultural Marketing Knowledge

Soft Skills

Team CollaborationStakeholder EngagementCommunication SkillsEvent CoordinationAdaptability

Tools & Technologies

Meta Business SuiteSalesforceShopifyMarketoOptimizely

Certifications & Qualifications

Category B Driving Licence

Industry Keywords

AgronomyDigital Farming SolutionsCommercial EnvironmentTarget-Audience CommunicationNordic Languages

About the role

Key responsibilities & impact

Develop, coordinate, and implement primarily digital content across social media, newsletters, video, podcasts, and websites
Create campaign landing pages and maintain and expand content with agronomists
Develop and implement marketing campaigns aligned with the farming calendar
Support marketing activities with the Danish team
Evaluate digital performance and adjust communications for different farmer segments
Plan, coordinate, and participate in external events and fairs
Act as point of contact during external events
Coordinate digital initiatives with Danish, Nordic, and centrally based colleagues
Support Salesforce CRM-related tasks
Maintain the Shopify webshop
Coordinate external partners producing podcasts, videos, photo series, graphic design, SEO, Google Ads, and related activities
Report directly to the Head of Marketing and Agronomy at Yara Denmark A/S
Help position Yara’s fertilizer and digital farming solutions within Danish agriculture

Requirements

What you’ll need

3–5-year degree in marketing, communications, or a related field
At least a couple of years of experience in a commercial environment
Alternatively, an agricultural or journalism background combined with strong marketing and communication skills
Understanding of credible, commercial, and value-based target-audience communication
Familiarity with digital marketing tools and digital campaigns
Professional experience with Facebook, Instagram, and LinkedIn
Good understanding of Meta Business Suite
Solid experience with CMS platforms such as Optimizely or similar
Understanding of engaging email flows using Marketo or similar
CRM experience, preferably with Salesforce, considered an advantage
Proficiency in Microsoft Office, including PowerPoint, Excel, and Word
AI marketing tools experience considered a plus
Fluent in Danish, particularly strong in written communication
Business-level English proficiency
Other Nordic languages considered an advantage
Preferably a valid Category B driving licence
Ability to work with a broad range of stakeholders and as a team player

Benefits

Comp & perks

Pension benefits
Health insurance
Breakfast, lunch, and massage schemes
Positive physical and mental working environment
Friendly and informal atmosphere
Full-time employment
Limited travel, primarily within Denmark