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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Demand Generation and Account-Based Marketing (ABM), with a strong focus on developing and executing multi-channel marketing strategies that drive pipeline and revenue. Proficient in collaborating with Sales to enhance messaging and account insights while leveraging data-driven approaches to optimize marketing efforts.
Highest-signal resume keywords
B2B Demand GenerationAccount-Based Marketing (ABM)Multi-Channel OrchestrationContent Strategy DevelopmentSales Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationAccount-Based MarketingPipeline SourcingPersona MappingMarketing AnalyticsCampaign MeasurementContent DevelopmentEvent StrategySocial Proof StrategiesTest-and-Learn Programs
Soft Skills
Strong Messaging InstinctsCollaborationAdaptabilityStrategic ThinkingPartnership Building
Tools & Technologies
Paid SocialPaid SearchRetargetingOrganic MarketingAEO Execution
Industry Keywords
Enterprise TechnologyData MarketingAnalytics ProductsResearch ProductsCorporate Tech
About the role
Key responsibilities & impact- Build and run the demand engine for YipitData’s Corporate Tech business
- Define tiered target account lists, ideal customer profiles, buying committee personas, and prioritization criteria
- Orchestrate 1:1 and 1:few account-based marketing plays across content, outreach, and offers
- Own content strategy and the editorial roadmap for the Corporate Tech audience
- Direct paid social, paid search, retargeting, organic, and AEO execution
- Develop social proof strategies using testimonials, case studies, and customer stories
- Shape event strategy, including hosted events, executive roundtables, and third-party conferences
- Partner with Sales on outbound strategy, messaging, positioning, account insights, sequences, and data-led talking points
- Support expansion motions within existing Corporate Tech accounts
- Build reporting connecting account engagement to SAOs, pipeline, and closed-won revenue
- Run test-and-learn programs across audiences, offers, channels, and messaging
Requirements
What you’ll need- 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing
- Track record of sourcing pipeline and revenue from a defined set of target accounts
- Experience marketing to enterprise technology companies, or marketing data, analytics, or research products, is a strong plus
- Experience building and running ABM programs end to end, from account selection and persona mapping through multi-channel orchestration and measurement
- Fluency in the modern ABM demand generation stack
- Strong messaging instincts and ability to translate a complex data product into a buyer-specific reason to take a meeting
- Ability to work exceptionally well with Sales as a true partnership
- Ability to orchestrate across content, digital, field, and sales partners
- Ability to thrive in a fast-moving environment and build a program from the ground up
Benefits
Comp & perks- Flexible work hours
- Flexible vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
- Equity
- Fully remote work within the United States