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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and AEO strategy, focusing on technical foundations, content optimization, and AI search visibility. Proven ability to drive measurable outcomes through data-driven content strategies and collaboration across teams.
Highest-signal resume keywords
SEO Strategy DevelopmentAEO OptimizationContent MarketingTechnical SEO FundamentalsData-Driven Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOAEOContent MarketingKeyword MappingContent Brief WritingTechnical SEOCrawlabilityIndexationCore Web VitalsBuyer-Journey Mapping
Soft Skills
Clear CommunicationCollaborationContent Evaluation
Tools & Technologies
SEO ToolkitAI Visibility ToolsCitation Tracking Tools
Industry Keywords
B2B SaaSOrganic GrowthContent ProductionContent Quality VerificationSearch EnginesLLMs
About the role
Key responsibilities & impact- Own YipitData’s overall SEO and AEO strategy, including technical foundations, on-page optimization, and AI answer-engine visibility
- Map keywords, queries, and questions across the full buyer journey
- Develop prioritized content roadmaps and detailed article briefs
- Coordinate content production with the YipitAgent team and verify content quality before publication
- Build and maintain reporting for content velocity, organic sessions, AI-sourced sessions and visibility, citation share, conversion rate, and organic-sourced pipeline
- Iterate on content performance through a data-driven refresh program
- Manage third-party presence on Reddit, Quora, Crunchbase, G2, and industry directories
- Partner with PR on citation strategy
- Implement structured data, schema, internal linking, and technical SEO practices with web and engineering teams
- Run experiments on titles, formats, structure, and distribution
Requirements
What you’ll need- 4+ years of hands-on experience in SEO, content marketing, or organic growth
- Direct experience with AEO, generative engine optimization, or AI search visibility is required
- Experience ideally at a B2B SaaS or data company
- Experience owning measurable outcomes such as organic traffic, rankings, or organic-sourced pipeline
- Fluency in the modern SEO toolkit
- Experience with AI visibility and citation tracking tools
- Ability to build buyer-journey maps connecting user questions to content
- Ability to write clear, specific content briefs and evaluate content authority
- Comfortable with technical SEO fundamentals, including crawlability, indexation, site structure, Core Web Vitals, and structured data
- Ability to work effectively with engineers
- Experience building systems and processes from scratch
- Current knowledge of search engines and LLMs
- Ability to collaborate across content, product, design, and sales
- Clear communication of priorities, results, and tradeoffs
Benefits
Comp & perks- Flexible work hours
- Flexible vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
- Equity
- Remote work flexibility