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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing B2B and B2C marketing strategies, conducting market research, and managing promotional materials. Proficient in project management and reporting, with strong skills in data analysis and customer understanding.
Highest-signal resume keywords
B2B MarketingB2C MarketingMarket ResearchProject ManagementMS Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ResearchData AnalysisProject ManagementVideo CreationGraphic DesignAdobe Creative SuiteExcel ProficiencyProcess ImprovementReporting Research ResultsUnderstanding the Customer
Soft Skills
InitiativePlanningOrganizational Skills
Tools & Technologies
MS Office ApplicationsAdobe XDAdobe PhotoshopAdobe InDesignGMG Training Platform
Industry Keywords
Promotional PresentationsTrade ShowsMarket AnalysisEconomic TrendsRetail Trends
About the role
Key responsibilities & impact- Conduct research and assemble and analyze data for reports and documents
- Develop and implement B2B and B2C marketing and advertising campaigns
- Prepare marketing and advertising strategies, plans, and objectives
- Plan and organize promotional presentations and update calendars
- Manage promotional materials and catalogs, including inventory and orders
- Monitor macro- and micro-market data, economic trends, retail trends, trade agreements, tariffs, and import/export statistics
- Create reports for senior management and regular market analysis reports for Japan and Asia YKK offices
- Support end-user customers through co-branding and ingredient branding activities
- Coordinate GMG USA trade shows, including product selection, samples, staffing, schedules, and logistics
- Oversee day-to-day operations of the GMG training platform
- Assist with creation, implementation, advancement, and improvement of the GMG training platform
- Update job knowledge through educational opportunities and trade publications
- Lead GMG store audit projects
- Perform other position-related duties as assigned
Requirements
What you’ll need- Bachelor's degree (B.A.) from four-year college or university in a related field; or 1 to 5 years of related experience and/or training; or equivalent combination of education and experience
- Marketing research, coordination, project management, reporting research results, understanding the customer, process improvement, initiative, planning, and financial skills
- Expert and advanced knowledge of MS Office applications, including proficient Excel experience
- Experience with video creation and editing
- Basic graphic design experience for trade show materials, social media content, promotional pieces, and other marketing collateral
- Adobe Creative Suite applications, including XD, Photoshop, and InDesign (preferred, although training can be provided)
- Prepared to travel domestically on short notice
- Occasional international travel
- Ability to attend trade shows
- Ability to occasionally stand, walk, sit, use hands, reach, stoop, kneel, crouch, crawl, talk, and hear
- Ability to occasionally lift and/or move up to 20 pounds
Benefits
Comp & perks- Eligible to work from home up to two days per week after 90 days
- Some flexibility in standard working hours
- Educational opportunities and trade publication learning
- Training can be provided for Adobe Creative Suite applications
- Equal opportunity employment
- Safe workplace
- Smoke- and smokeless-tobacco-free workplace
- Illegal drug and alcohol abuse-free workplace