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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing B2B and B2C marketing strategies, conducting market research, and preparing comprehensive reports. Proficient in project management and coordination, with a strong focus on promotional activities and trade show logistics.
Highest-signal resume keywords
B2B Marketing Campaign DevelopmentMarket Research CoordinationProject ManagementAdobe Creative Suite ProficiencyMS Office Applications Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisData AnalysisVideo CreationGraphic DesignExcel ProficiencyReporting Research ResultsProcess ImprovementFinancial SkillsPromotional Strategy DevelopmentTrade Show Coordination
Soft Skills
InitiativePlanningOrganizational Skills
Tools & Technologies
MS OfficeAdobe XDAdobe PhotoshopAdobe InDesign
Industry Keywords
B2C MarketingPromotional PresentationsEconomic TrendsRetail TrendsImport/Export Statistics
About the role
Key responsibilities & impact- Conduct research, assemble and analyze data, and prepare reports and documents
- Develop and implement B2B and B2C marketing and advertising campaigns
- Prepare marketing and advertising strategies, plans, and objectives
- Plan and organize promotional presentations and update calendars
- Manage promotional materials and catalogs, including coordinating requirements, inventorying stock, placing orders, and verifying receipt
- Monitor macro- and micro-market data, including economic trends, retail trends, trade agreements, tariffs, and import/export statistics
- Create market analysis reports for senior management and Japan and Asia YKK offices
- Support end-user customers through co-branding and ingredient-branding activities
- Coordinate GMG USA trade shows, including product selection, samples, staff attendance, schedules, and logistics
- Oversee daily operations of the GMG training platform and assist with its creation, implementation, advancement, and improvement
- Lead GMG store audit projects
- Perform other position-related duties as assigned
- No direct supervisory responsibilities
Requirements
What you’ll need- Bachelor's degree (B.A.) from four-year college or university in a related field; or 1 to 5 years of related experience and/or training; or equivalent combination of education and experience
- Expert and advanced knowledge of MS Office applications
- Proficient level of Excel experience
- Experience or knowledge in marketing research, coordination, project management, reporting research results, understanding the customer, process improvement, initiative, planning, and financial skills
- Video creation and editing experience
- Basic graphic design experience for trade show materials, social media content, promotional pieces, and other marketing collateral
- Adobe Creative Suite applications, including XD, Photoshop, and InDesign (preferred, although training can be provided)
- Must be prepared to travel domestically on short notice
- Occasional international travel
- Ability to attend trade shows
- Ability to occasionally lift and/or move up to 20 pounds
Benefits
Comp & perks- Eligible to work from home up to two days per week after 90 days
- Flexible standard working hours
- Educational opportunities and professional development through reading trade publications
- Training can be provided for Adobe Creative Suite applications
- Equal opportunity employment
- Safe workplace and safety protective equipment when required