Account Manager – Influencer Marketing, TikTok, YouTube & Instagram

YKONE

. Strategically and operationally lead influencer marketing campaigns .

Posted 9/29/2026full-timeMunich • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading influencer marketing campaigns with a focus on TikTok and YouTube, while leveraging strong analytical skills to optimize performance and drive strategic growth for clients. Possesses a deep understanding of Gen Z culture and a robust network of creators and talent management agencies.

Highest-signal resume keywords

Influencer Marketing ExperienceTikTok Campaign DevelopmentYouTube StrategyKPI Analysis and OptimizationLeadership and Team Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Influencer MarketingCampaign ManagementKPI AnalysisPerformance OptimizationSocial Media Strategy

Soft Skills

Creative ThinkingAttention to DetailOrganizational SkillsOwnership MindsetRelationship Building

Industry Keywords

Gen Z CultureDigital TrendsTalent Management AgenciesCultural MovementsSocial-First Ideas

About the role

Key responsibilities & impact

Strategically and operationally lead influencer marketing campaigns
Develop innovative social-first ideas with a focus on TikTok and YouTube
Advise and support the strategic growth of our clients
Identify trends, creators, and cultural movements before they become mainstream
Build and maintain strong relationships with creators, talent management agencies, and platform partners
Lead and develop Influencer Marketing Managers and junior talent
Manage complex campaigns with a strong commitment to quality
Analyze KPIs, learnings, and performance data for continuous optimization
Proactively develop new ideas, concepts, and growth opportunities for our clients

Requirements

What you’ll need

At least 3 years of experience in influencer marketing
Excellent understanding of Gen Z and social media culture
Passion for TikTok, YouTube, and digital trends
A strong network of creators, talent, and management agencies
Creative thinker with the drive to develop new ideas rather than copy existing ones
Strong commitment to quality and attention to detail
Structured approach, ownership mindset, and strong organizational skills
Ability to manage multiple projects simultaneously to a high standard
Analytical understanding of KPIs, performance, and campaign optimization
Leadership mindset: You inspire people, take responsibility, and lead by example

Benefits

Comp & perks

International clients and exciting global projects
Significant creative freedom and genuine responsibility
An ambitious team with high standards
Clear opportunities for professional and personal development
Modern work equipment (MacBook and iPhone)
Remote work options
Access to EGYM Wellpass
Team events, workshops, and international perspectives
An environment that values performance, creativity, and individuality