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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing influencer marketing campaigns across platforms like TikTok, YouTube, and Instagram, with a strong focus on Gen Z audience engagement and trend analysis. Capable of developing creative strategies, analyzing campaign performance, and fostering relationships with creators and partners.
Highest-signal resume keywords
Influencer MarketingSocial Media MarketingCampaign Performance AnalysisProject ManagementBilingual in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementKPI AnalysisContent CreationTrend ResearchNegotiation Skills
Soft Skills
CreativityStrong InitiativeOrganizational SkillsTime ManagementRelationship Building
Industry Keywords
Gen Z EngagementDigital TrendsCreator CulturePlatform DynamicsContent Approvals
About the role
Key responsibilities & impact- Manage and execute influencer marketing campaigns for national and international brands
- Develop creative, platform-specific ideas for TikTok, YouTube, and Instagram
- Research, select, and negotiate with suitable creators and talent
- Build and maintain strong relationships with creators, management agencies, and partners
- Monitor trends and platforms, with a focus on Gen Z and social culture
- Create campaign briefs, timelines, and workflows
- Coordinate content approvals, posts, and deliverables
- Analyze KPIs, reporting, and campaign performance
- Support strategic and creative client projects
- Proactively develop new ideas and approaches for clients
- Collaborate with clients, creators, management agencies, and the internal team
Requirements
What you’ll need- At least 2 years of experience in influencer or social media marketing
- Passion for TikTok, YouTube, creator culture, and digital trends
- Excellent understanding of the Gen Z target audience and current platform dynamics
- Strong instinct for relevant creators, trends, and cultural developments
- Creative mindset and a high degree of initiative
- Structured and independent approach to work
- Strong organizational skills and excellent time management
- Confidence managing multiple projects simultaneously
- Analytical understanding of KPIs and campaign performance
- Very good German and English skills
- Willingness to take responsibility, stay curious, challenge the status quo, and find solutions
Benefits
Comp & perks- International clients and exciting global projects
- Significant creative freedom and genuine responsibility
- An ambitious team with high standards
- Direct opportunities for professional and personal development
- Modern work equipment (MacBook and iPhone)
- Remote work options
- Access to EGYM Wellpass
- Team events
- Workshops and international perspectives
- An environment that values performance, creativity, and individuality
- Permanent employment contract