Senior Product Marketing Manager

Yoodli AI Roleplays

. Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks across buyer personas .

Posted 10/14/2026full-timeSeattle • Washington • United StatesSenior💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for B2B SaaS, with a strong focus on positioning, go-to-market strategy, and product launches. Proficient in using AI tools for messaging iteration and developing sales enablement assets to drive enterprise buyer engagement.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyExpert-Level Messaging SkillsSales Enablement DevelopmentAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket ResearchCompetitive AnalysisUser Journey MappingLaunch StrategySuccess Metrics DefinitionSales Enablement FrameworksAnalytical SkillsMessaging FrameworksB2B SaaS Experience

Soft Skills

Collaborative LeadershipInfluencing Cross-Functional Teams

Tools & Technologies

AI ToolsResearch Synthesis Workflows

Industry Keywords

High-Growth Startup EnvironmentBuyer PersonasProduct-Market FitCustomer SuccessRevenue Teams

About the role

Key responsibilities & impact

Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks across buyer personas
Translate complex AI capabilities into clear, benefit-led narratives
Set and steward company-wide standards for product messaging across channels and teams
Partner with Product, Customer Success, and Sales on go-to-market and launch strategies
Lead launches for new features, solutions, and partnerships
Define launch strategy and success metrics
Ensure the organization is aligned and equipped to execute launches
Conduct market research, customer interviews, and competitive analysis
Identify trends, unmet needs, and communication pain points
Map user journeys to strengthen positioning and product-market fit
Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights
Drive product marketing collateral creation with the design team
Create creative briefs with recommended visuals
Maintain decks, one-pagers, videos, messaging guides, and FAQs
Use AI-assisted drafting, iteration, and feedback to improve speed, consistency, and messaging precision

Requirements

What you’ll need

8+ years of product marketing experience in B2B SaaS
Track record of owning positioning and GTM strategy for complex products in competitive markets
Demonstrated success leading product launches from strategy through execution
Experience building enablement systems that sustain adoption post-launch
Expert-level messaging and storytelling skills
Ability to distill complex technology into clear, human narratives that resonate with enterprise buyers and drive action
Deep experience developing sales enablement assets and enabling revenue teams
Experience creating frameworks across deal stages and buyer personas
Strong analytical foundation
Comfort using pipeline data, win/loss analysis, and customer research to guide strategic decisions
Experience using AI tools and workflows for research synthesis, messaging iteration, and maintaining enablement assets
Experience in a high-growth startup environment
Ability to operate at strategic and executional levels
Highly collaborative leadership style
History of influencing cross-functional teams without direct authority

Benefits

Comp & perks

Equity opportunities at a fast growing company
Health, dental, vision insurance
401k plans
Flexible PTO
Free lunches at the office
Huge impact opportunity: Build and scale a company from the ground up
Work on a daily basis with the founding team and mentors
Join a fun, inclusive and highly motivated team culture (and help define it!)