VP of Marketing

Yoodli AI Roleplays

. Lead and scale Yoodli’s marketing function as a member of the executive team .

Posted 11/11/2026full-timeSeattle • Washington • United StatesLead💰 $250,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing functions within B2B SaaS environments, focusing on pipeline generation, marketing measurement, and team leadership. Proven ability to communicate effectively with executives and boards while driving strategic marketing initiatives and leveraging AI-native tools.

Highest-signal resume keywords

B2B SaaS Marketing LeadershipMarketing Measurement Model DevelopmentDemand Generation StrategyAI-Native Tools UtilizationTeam Development and Hiring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationMarketing OperationsAttribution ModelingProduct MarketingBrand PositioningCustomer MarketingPartner MarketingFunnel Math AnalysisCompetitive AnalysisMarketing Strategy Development

Soft Skills

Exceptional CommunicationPeople LeadershipTeam DevelopmentStrategic ThinkingRisk Management

Tools & Technologies

SalesforceSAPMarketing Automation ToolsAI Tools

Industry Keywords

B2BSaaSGrowth PhaseCACROIThought LeadershipMarket PositioningCustomer Advocacy

About the role

Key responsibilities & impact

Lead and scale Yoodli’s marketing function as a member of the executive team
Report directly to the CEO and participate in board meetings
Own pipeline generation end to end across paid, organic, partner, events, and outbound support
Establish accountability for pipeline contribution, CAC, conversion, and ROI on spend
Build marketing operations, attribution, and reporting foundations
Partner with Sales and RevOps to convert marketing-sourced and marketing-influenced pipeline into revenue
Lead product marketing and positioning, including Yoodli’s shift to an AI Platform for Human Skills
Set sales messaging, run launches, and own competitive and packaging work with Sales and Product
Build Yoodli’s category and brand through press, analyst relations, social, and thought leadership
Build customer marketing and advocacy to support pipeline and expansion
Build partner marketing with Salesforce, SAP, FranklinCovey, and Korn Ferry
Lead and develop the existing team of four; hire for gaps and scale the function
Communicate marketing strategy and performance to the CEO, leadership team, and board
Shape company strategy alongside Sales, Product, and CS
Propose experiments, take calculated risks, double down on what works, and cut what does not

Requirements

What you’ll need

Have led marketing as an executive reporting to a CEO, or been a senior marketing leader, inside a B2B SaaS company scaling through the growth phase up to $100M ARR
Have built a marketing measurement model that a CFO and a board trusted, and can walk us through the funnel math for a business you ran
Have set a marketing vision a company rallied behind, and can point to the moment it changed how Sales sold
Have run the full function, including demand gen, product marketing, brand and comms, partner and customer marketing, and marketing ops
Communicate exceptionally well with executives and boards, and can defend your funnel and spend in a room full of skeptics
Build with AI-native tools and ship without waiting on engineering
Can do the work yourself and lead through others
Track record of bold bets, experiments, and smart risks
Strong people leadership, team development, and hiring capabilities

Benefits

Comp & perks

Significant bonus
Meaningful equity
Healthcare
Dental
Vision
401k
Flexible PTO
High-impact, mission-driven work with direct customer feedback loops
Work with a humble, driven, deeply collaborative team
A product you'll use and believe in – every single week