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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in managing consumer research teams and projects, with a strong focus on client relationship management and innovative research methodologies. Proficient in quantitative research techniques and skilled in utilizing proprietary tools to drive business growth in the sports sector.
Highest-signal resume keywords
10+ Years Market Research ExperienceQuantitative Research ExpertiseClient Relationship ManagementPeople Management SkillsProficiency in Q Software
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchQuantitative ResearchSegmentation AnalysisMax-Diff AnalysisMultivariate RegressionProject ManagementBudget ManagementResearch MethodologiesData AnalysisProposal Preparation
Soft Skills
Problem-Solving AbilitiesAttention to DetailProfessional CommunicationInterpersonal SkillsOrganizational Skills
Tools & Technologies
ExcelPowerPointQ SoftwareAI Tools
Certifications & Qualifications
Bachelor's DegreeMaster's Degree
Industry Keywords
Consumer ResearchSports ResearchClient GrowthAPAC Region ExpansionResearch Strategies
About the role
Key responsibilities & impact- Oversee the consumer research team within YouGov Sport Australia
- Lead delivery, retention, and growth of all YouGov Sport Consumer Research business
- Manage the client base across major Australian sports organisations and leagues
- Manage day-to-day operations of the consumer research team
- Develop research strategies and designs using a broad range of methodologies
- Manage projects to ensure timely, accurate, on-budget delivery meeting client requirements
- Plan projects, manage budgets, delegate responsibilities, and coordinate delivery
- Lead and guide researchers while working hands-on alongside the team
- Coach and mentor researchers and manage performance and career development
- Analyse research results using segmentation, max-diff, and multivariate regression
- Prepare reports and deliver presentations explaining research results and implications
- Build client relationships, understand needs, recommend research practices, and identify growth opportunities
- Improve data-quality processes with internal stakeholders, including responsible use of AI
- Prepare quotations, proposals, project costings, timelines, and new-business presentations
- Maintain expert knowledge of sport-research methodologies and requirements
- Expand YouGov Sport across the broader APAC region
- Develop sports data and research tools and introduce innovative process improvements
- Support marketing and PR activities to build YouGov Sport awareness in Australia and APAC
Requirements
What you’ll need- 10+ years of experience conducting custom, primary market research projects
- Sport experience strongly preferred
- Experience with proprietary tools/data
- Skilled in a wide variety of research techniques and client sectors
- Quantitative research experience essential; qualitative experience a plus
- Experience in people management
- Experience managing a team
- Proven and extensive client growth and new business experience
- Bachelor's or Master's degree in a related field
- Proficiency in Excel and PowerPoint
- Proficiency in Q Software
- Innovative mindset with demonstrated use of AI in the workplace
- Strong client relationship management skills
- Impeccable attention to detail
- Proactive problem-solving abilities
- Strong analytical mindset
- Strong professional communication skills
- Effective writing, time management, multitasking, communication, problem-solving, and interpersonal skills
- Ability to work effectively independently and as part of a team
- Organizational skills and ability to multitask in a fast-paced environment
- Passion for building and sustaining strong client relationships
Benefits
Comp & perks- Best-in-class benefits supporting physical, financial, and emotional wellbeing
- Supportive workplace fostering belonging and uniqueness
- Global team environment
- Opportunity to develop professional and social networks within the sports industry