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Director of Product – External Experiences
Young Life. Define a multi-year product strategy for the .org web presence, marketing technology, and sponsorship programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product strategy and management, with a focus on external-facing digital products and measurable outcomes. Proven ability to lead teams, manage budgets, and ensure compliance with accessibility and privacy standards.
Highest-signal resume keywords
Product Strategy DevelopmentTeam Leadership and ManagementBudget Management and Investment TradeoffsExternal-Facing Digital Product ExperienceAccessibility and Privacy Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementDigital ExperienceOutcome-Focused DeliverablesSponsorship Program DesignAnalytics for Public-Facing AudiencesContent Management PlatformsE-Commerce FlowsMarketing TechnologyUser Acceptance TestingAI Tools for Research and Analysis
Soft Skills
Strong Written CommunicationFacilitation SkillsExecutive CommunicationCoaching and MentorshipPerformance Management
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Sponsorship ProgramsAudience JourneysProduct Lifecycle ManagementDigital Product ShippingYoung Life's Christian Mission
About the role
Key responsibilities & impact- Define a multi-year product strategy for the .org web presence, marketing technology, and sponsorship programs
- Map external audience journeys and identify duplicated pathways, handoffs, and friction points
- Recommend whether to build, buy, reuse, consolidate, redesign, defer, or retire products based on audience value, cost, risk, and lifecycle health
- Lead a team responsible for external product areas, setting ownership, priorities, and performance expectations
- Build a product practice with consistent discovery, prioritization, experimentation, adoption measurement, and release standards
- Develop team members to independently lead significant products and make sound tradeoffs
- Own product strategy for sponsorship programs in partnership with Finance, Payments & Financial Infrastructure, and Development
- Design clear, accessible, secure, and measurable sponsorship and giving flows
- Define sponsorship program outcomes and report results to leadership
- Partner with engineering on feasibility, estimates, architecture, and external platform decisions
- Shape commitments from discovery through release and agree on completion evidence before dates are committed
- Ensure launch readiness covering user acceptance, accessibility, privacy and consent, performance, content quality, support knowledge, and ownership
- Share responsibility for the Product & Experience budget and make investment tradeoffs visible
- Direct funds toward highest-value outcomes and escalate material decisions with recommendations
- Set standards for accessibility, privacy and consent, content quality, search visibility, analytics, and brand consistency
- Define and report outcomes including audience reach, conversion, sponsorship and giving results, and trust
- Consolidate external-experience tools and vendors and retire products that no longer earn their cost
- Use approved AI tools for research, content, experimentation, and analysis with review, data protection, and human accountability
- Manage professional teams of individual contributors and/or supervisors
- Participate in interviews and selection, provide training and mentorship, guide career development, and engage in performance management
- Provide timely coaching and feedback and create challenging development opportunities
Requirements
What you’ll need- Bachelor's degree from an accredited university or college, preferably in a job related major field of study
- Minimum ten (10) years of relevant professional experience, including leading and managing complex initiatives or programs with outcome-focused deliverables
- Equivalent combination of education and experience accepted
- Minimum three (3) years of managerial experience
- Prefer eight (8) or more years of progressively responsible experience in product management, product strategy, digital experience, or related work, or equivalent evidence of sustained scope and impact
- Five or more years leading product managers, designers, or multidisciplinary product teams
- Demonstrated experience shipping and operating external-facing digital products, such as websites, content management platforms, marketing technology, donation or e-commerce flows, or subscription and sponsorship programs
- Experience managing a product budget and making investment tradeoffs with measurable outcomes
- Working knowledge of accessibility, privacy and consent requirements, and analytics for public-facing audiences
- Strong written, facilitation, and executive communication skills
- Personal commitment to Young Life's Christian mission and required staff statements and policies