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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in commercial leadership within the travel sector, with a strong focus on yield management, pricing optimization, and data analytics to drive strategic decisions. Proven ability to collaborate cross-functionally and manage supplier relationships to enhance customer experiences in golf travel.
Highest-signal resume keywords
Commercial Leadership ExperienceYield ManagementData Analytics ToolsHotel ContractingGolf Travel Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Yield ManagementPricing OptimizationInventory ManagementData AnalysisContracting Requirements
Soft Skills
CollaborationAccountabilityStrategic Vision
Tools & Technologies
Travel Booking SystemsCMS PlatformsExcelTableauPower BI
Industry Keywords
Travel SectorTour OperationsOTAHospitalityGolf Culture
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Lead the strategic vision for the golf travel portfolio
- Identify new destinations, hotel partnerships, and golf course collaborations
- Prepare procurement briefs covering target rates, inventory needs, and contracting requirements
- Monitor industry trends, tournament schedules, and travel patterns to develop high-demand packages
- Define customer journey propositions with contracting and operations teams
- Work with suppliers to ensure the right customer experience
- Own pricing strategy for travel packages and balance volume, revenue, and profit margins
- Implement dynamic yield management based on seasonality, demand, and competitor behavior
- Monitor inventory allotments to reduce financial risk and maximize sales opportunities
- Manage channel performance strategies and deliver targets
- Analyze sales performance, booking curves, and customer data
- Identify customer preference shifts and market gaps
- Provide commercial reports and actionable insights to the executive team
- Set intake and performance targets by region, country, channel, and team
- Oversee merchandising across the website, marketing channels, and sales toolkits
- Maintain accurate and compelling content for hotels, resorts, and golf courses
- Manage content articles, product lines, packaging, and portfolio themes
- Collaborate with Marketing on targeted campaigns for underperforming or high-margin products
- Take accountability for commercial outcomes and collaborate cross-functionally
Requirements
What you’ll need- Minimum 5–7 years of commercial leadership experience within the travel/tourism sector, including tour operations, OTA, or hospitality
- Experience specifically within golf travel or luxury niche sports travel is highly advantageous
- Proven track record in yield management and pricing optimization
- Experience using data analytics tools to drive commercial decisions
- Strong understanding of hotel and golf course contracting
- Knowledge of inventory management and supplier relationships
- Familiarity with travel booking systems, CMS platforms, and data visualization tools such as Excel, Tableau, or Power BI
- Solid understanding of golf culture and top courses is a major advantage
- Genuine passion for travel and eagerness to learn
Benefits
Comp & perks- 25 days holiday, increasing by 1 day per year of service up to 28 days
- Option to buy back up to 5 extra holiday days each year
- Familiarisation trips to top golf and holiday destinations in the UK and overseas
- Exclusive discounts on golf holidays, flights, and hotels
- Annual company away trips for top performers
- Structured training and personalised development plans
- Exclusive discounts on Taylormade, Under Armour, Ping, and other golf and sports brands
- Subsidised health club memberships
- Fully funded Employee Assistance Programme (EAP)
- Cycle to Work scheme
- Electric Car scheme with Octopus EV
- Honest feedback and regular coaching sessions
- Opportunity for growth within a dynamic and supportive team