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Partner Marketing Manager
Your Money Line. Own the partner marketing experience after acquisition, from onboarding through activation, referrals, retention, and expansion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner marketing, focusing on relationship building, multichannel campaign execution, and partner engagement strategies. Proficient in project management and leveraging marketing automation tools to drive partner growth and retention.
Highest-signal resume keywords
Partner Marketing ExperienceMultichannel Campaign ManagementRelationship BuildingProject ManagementEmail Marketing Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner MarketingCustomer EngagementLead NurturingMarketing FunnelsCampaign Measurement
Soft Skills
Communication SkillsRelationship ManagementTeam CollaborationAdaptabilityProblem Solving
Tools & Technologies
HubSpotOutreachZapier
Industry Keywords
Financial ServicesClient RetentionAccount-Based MarketingCustomer Lifecycle Marketing
About the role
Key responsibilities & impact- Own the partner marketing experience after acquisition, from onboarding through activation, referrals, retention, and expansion
- Build trusted relationships with RIAs, benefits brokers, and other financial-services partners
- Learn partners’ businesses, priorities, and definitions of success
- Create and launch multichannel campaigns across email, direct mail, webinars, events, print, and other suitable channels
- Bring joint opportunities to life with current partners and qualified prospects, engaging client audiences and generating referrals
- Collaborate with Sales to deepen relationships, identify opportunities, and convert partner activity into pipeline and shared wins
- Re-engage inactive partners and increase adoption among paid-seat partners
- Expand high-potential relationships across teams, clients, use cases, and seats
- Define healthy partner growth and track activation, engagement, referrals, pipeline, retention, and expansion
- Take programs from idea to launch by shaping plans, coordinating stakeholders, and executing hands-on
- Experiment, learn quickly, and turn successful approaches into a scalable partner-growth playbook
- Report to the Senior Director of Marketing
- Collaborate closely with Sales, Client Success, and Product
Requirements
What you’ll need- 4-7 years of experience in partner, customer, channel, or account-based marketing, or customer engagement
- Track record improving partner or client activation, engagement, retention, or growth
- A genuine talent for building and cultivating external relationships
- Strong copywriting, presentation, communication, and relationship-management skills
- Experience running multichannel programs
- Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment
- Understanding of marketing funnels, lead nurturing, and customer lifecycle marketing
- Hands-on experience using email marketing or automation platforms (HubSpot, Outreach, Zapier etc.) to build, measure, and improve campaigns
- A team-first approach to working with Sales and other functions
- A bias toward action and a healthy dose of scrappiness
- Comfortable making decisions, testing new approaches, picking up useful tools, and adjusting quickly as you learn
- Bachelor’s degree in Marketing, Business, or a related field (Even Better If You Have)
Benefits
Comp & perks- Medical Insurance (Company pays 75% of the premium for all tiers)
- Health Savings Account with employer HSA contribution
- Dental and Vision Insurance
- Company Equity
- 401K with Company Match
- Unlimited Wellness Time Off
- Unlimited Paid Time Off
- Unlimited access to YML platform and resources
- Elective Accident, Disability, and other non-medical insurance coverages
- Monthly Technology Stipend (Remote Employees)
- Group-Life & AD&D Insurance
- Paid Paternity, Maternity, and Adoption Leave
- Flexible Spending Accounts and Dependent Care Flexible Spending Account
- Voted a “Best Place to Work in Indiana”