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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in PR operations, media relations, and crisis communications, with a strong ability to analyze data and trends to create impactful stories. Proven track record in managing PR campaigns and collaborating with cross-functional teams to enhance brand reputation and engagement.
Highest-signal resume keywords
PR Campaign ManagementCrisis CommunicationsData Analysis for Media StoriesInfluencer EngagementCross-Functional Team Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PR Strategy DevelopmentMedia RelationsCrisis ManagementData-Driven StorytellingPerformance ReportingTrend AnalysisCampaign ExecutionCultural Moment ActivationWriting SkillsPublic Speaking
Soft Skills
Influencing StakeholdersSelf-Starter MindsetCollaboration
Industry Keywords
Gen-Z CultureYouth EngagementHigh-Growth TechConsumer AppsMedia RelationsPrivacy & Safety AwarenessUS Market Experience
About the role
Key responsibilities & impact- Build Yubo's PR operations and onboard its PR agency
- Establish processes for identifying stories, checking facts, and turning insights into coverage
- Analyze Yubo's data to identify trends and stories
- Create PR performance reporting linked to coverage, sentiment, awareness, and growth
- Review and embed Yubo's Crisis Comms Playbook
- Build Yubo's 2027 PR calendar and strategy
- Lead proactive and reactive media relations
- Identify and activate cultural moments through PR, research, events, creator partnerships, and other earned activity
- Collaborate with Product and Data on proof points and stories
- Advise senior leaders on reputational opportunities and risks
- Support corporate communications and reactive issues management
- Work with Trust & Safety and Legal on sensitive topics
- Coordinate internal stakeholders during crises
- Report to the Director of Brand & Communications
- Work closely with Brand, Product, Data, Trust & Safety, and Legal teams
Requirements
What you’ll need- Solid PR experience, with real results from leading a function or campaign
- Good understanding of Gen-Z culture and how 18 to 24 year-olds socialize and engage online
- Experience turning insight and data into media stories, including independently digging into data to find angles
- Track record using influencers, experts, events, activations, research, and stunts to earn attention
- Experience managing an external PR agency
- Experience in issues or crisis communications
- Strong writing and speaking skills
- Ability to influence cross-functional teams and senior stakeholders
- Self-starter mindset with examples of building something from the ground up
- Experience in high-growth tech, consumer apps, youth culture, media, entertainment, or lifestyle is nice to have
- Experience in the US market, including relationships with US media and journalists, is nice to have
- Strong awareness of privacy and safety issues
- Ability to support Privacy & Safety by Design efforts
Benefits
Comp & perks- Flexible work options and hybrid work model
- Team get-togethers, events, and team-building activities
- Childcare options and family-friendly policies
- Comprehensive health insurance
- Wellness programs
- Sports classes
- Mental well-being initiatives
- Amazing Parisian office