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About the role
Key responsibilities & impact- Manage and optimize a significant performance marketing budget across key acquisition channels, programmatic networks, and emerging platforms
- Scale acquisition and reactivation across multiple countries
- Improve media buying, targeting, and creative to boost ROAS using incrementality tests and attribution models
- Help deploy automation and AI tools
- Collaborate with the creative team to ideate, produce, and scale creative concepts for Gen Z
- Own creative testing and iteration to improve the scale, efficiency, and longevity of winning ideas
- Support a multi-channel strategy combining paid and brand marketing to drive organic, viral, and referral loops
- Contribute to ASO and lifecycle marketing to improve retention and monetization
- Partner with Product, Data, and Engineering to optimize funnels
- Build dashboards and A/B testing processes
- Monitor privacy and adtech trends such as SKAN and AdAttributionKit
- Work with senior growth team members, share best practices, and foster experimentation and data-driven decision-making
- Progressively own a portfolio of channels and campaigns
- Automate campaign and creative optimization processes
- Improve custom audience strategies across channels
- Scale the portfolio to meet strategic growth objectives
- Deploy AI tools to improve growth operations
- Assist in developing retargeting workflows
Requirements
What you’ll need- Around 3 years of solid, consolidated experience in growth marketing or user acquisition for a B2C consumer app
- Genuine, native affinity with Gen Z culture
- Experience or a strong connection with the US market, through studies or product marketing experience
- Experience scaling growth investment on at least one major social media platform
- Ability to interpret growth and marketing results
- Experience collaborating with creative teams
- Experience with a martech stack, including custom audiences, conversion APIs, and MMP & SDK implementations and updates
- Autonomous and result-oriented
- Strong business acumen
- Technical test / case study as part of the recruitment process
Benefits
Comp & perks- Equity in the company
- Highly flexible remote work policy
- Monthly team events
- Fees covered for external professional events and meetups
- Fully paid health insurance for you and your family through Alan
- Additional parental leave
- Access to nurseries and daycare facilities in France
- Hybrid work options
- Team get-togethers, events, and team-building activities
- Childcare options and family-friendly policies
- Wellness programs
- Sports classes
- Mental well-being initiatives