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yummy

Head of Marketing – Brand

yummy

. Overall responsibility for Brand, Design, Organic Marketing, Social Media, and Community .

Posted 9/21/2026full-timeMunich • GermanyLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in brand strategy, community building, and organic marketing, with a strong focus on content creation and social media engagement. Proven ability to lead teams and develop innovative marketing strategies in the food and nutrition sector.

Highest-signal resume keywords
Brand MarketingCommunity BuildingContent StrategySocial Media ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing StrategyBrand DevelopmentContent CreationSocial Media StrategyTrend Analysis
Soft Skills
Strategic ThinkingHands-On MentalityTeam Development
Industry Keywords
Organic MarketingFood InnovationHealthy NutritionStartup CulturePR Experience

About the role

Key responsibilities & impact
  • Overall responsibility for Brand, Design, Organic Marketing, Social Media, and Community
  • Develop the brand strategy to make yummy the #1 ready-meal love brand
  • Translate the brand promise into requirements for the visual and tonal brand identity
  • Position yummy as an attractive, aspirational, and cool brand inspired by taste trends
  • Build an engaged community
  • Produce organic, sustainable, and viral content
  • Integrate Brand and Paid as one system
  • Develop founder visibility
  • Identify trends at an early stage
  • Build an in-house team over the long term

Requirements

What you’ll need
  • Several years of experience in marketing strategy, brand marketing, and social media in a dynamic environment
  • Proven track record of building brands and communities, not just managing them
  • Strong command of content and social strategies
  • PR experience is a plus
  • Experience leading people, or the willingness to build and develop a team
  • Strategic thinker with a hands-on mentality
  • Passion for healthy nutrition, food innovation, and startup culture

Benefits

Comp & perks
  • Genuine brand ownership from day one
  • Close collaboration with the founding team
  • Munich office as your home base; we will work together to find the right balance
  • Equipment for remote work is provided as standard
  • Relocation support for moving to Munich
  • Competitive compensation
  • Free yummy products and discounts for friends and family
  • Purpose: Healthy nutrition for everyone