Digital Marketing Manager – m/f/d

YUVENDA

. Serve as the central marketing point of contact for Sales, Customer Success, and Product teams for YUVENDA POS and YUVENDA Pay .

Posted 10/22/2026full-timeFrankfurt am Main • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, including campaign planning, lead scoring, and email marketing, while ensuring GDPR compliance. Possesses strong communication skills and a structured, data-driven approach to optimize marketing efforts across various channels.

Highest-signal resume keywords

Digital Marketing ExperienceMarketing Automation Platform ProficiencyLead Scoring ImplementationEmail Marketing ExpertiseCommunity Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLead ScoringEmail MarketingCopywritingCampaign PlanningData AnalysisSocial Media ManagementContent CreationGDPR ComplianceAudience Segmentation

Soft Skills

Excellent CommunicationCollaborationStructured ApproachEnthusiasm

Tools & Technologies

HubSpotMarketing Automation Platforms

Industry Keywords

B2BSaaSRetailHospitalityPoint-of-Sale Systems

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Serve as the central marketing point of contact for Sales, Customer Success, and Product teams for YUVENDA POS and YUVENDA Pay
Build in-depth knowledge of target audiences, use cases, competitors, and industry topics in retail and hospitality
Plan the Business Unit campaign roadmap, aligned with product releases, trade shows, and events
Translate Business Unit goals into briefs for Content, Social Media, and Email Marketing
Own pipeline contribution, including leads, MQLs, and SQLs
Develop the channel strategy for each Business Unit
Create editorial and posting calendars and implement existing content assets
Manage the community, including comments, DMs, and mentions
Strengthen employee advocacy by creating post templates for executives and the Sales team
Conduct social listening for the company’s brands and competitors
Implement lead scoring and define MQL/SQL criteria in collaboration with Sales
Set up and manage the technical lead-routing process to Sales
Ensure GDPR compliance through double opt-in and consent management
Document marketing processes
Plan and send newsletters and email campaigns
Build and continuously optimize nurture journeys for each Business Unit, product, and persona
Maintain mailing lists and ensure strong deliverability
Measure reach, engagement, follower quality, open and click-through rates, bounce rates, and pipeline contribution
Derive actionable optimizations from performance metrics and share insights with the team
Report to the Head of Marketing

Requirements

What you’ll need

Completed degree in Marketing, Business, Media, or a comparable qualification
At least 3 years of experience in digital marketing, ideally in a B2B or SaaS environment
Hands-on experience with a marketing automation platform, such as HubSpot
Experience with workflows, lists, and lead scoring
Experience in social media and community management, particularly on LinkedIn
Experience in email marketing, including segmentation, automation, and GDPR requirements
Strong understanding of target audiences and excellent copywriting skills
Structured, data-driven approach to work
Excellent communication skills and enthusiasm for collaborating with Sales, Product, and Customer Success
An interest in retail, hospitality, and point-of-sale systems is a plus
Excellent German language skills
Good English language skills

Benefits

Comp & perks

Permanent employment contract
30 days of annual leave
Flexible hybrid working model combining remote work and office-based work
Dynamic, supportive team with flat hierarchies
Plenty of room for your own ideas and independent work
Professional development through courses, training, and mentoring from experienced colleagues
Fair, performance-based compensation