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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in crafting engaging B2B social copy for platforms like LinkedIn and X, with a strong focus on conversion strategies and performance analytics. Proficient in managing content pipelines and utilizing social management tools to optimize audience engagement and lead generation.
Highest-signal resume keywords
B2B Social CopywritingConversion CopywritingSocial Analytics InterpretationContent Calendar ManagementLinkedIn Creator Mode Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form CopywritingLong-Form CopywritingPsychological HooksNarrative ArcsCTA StrategiesContent Performance AnalysisA/B TestingStorytelling CapabilityEngagement OptimizationLead Generation
Soft Skills
Flawless English WritingEditing SkillsTone AdaptationVoice AdaptationCollaboration
Tools & Technologies
BufferHootsuiteTaplioTweetHunterNotionAsanaCanvaChatGPTClaude
Industry Keywords
Content MarketingSocial Media ManagementB2B MarketingAudience EngagementPerformance Insights
About the role
Key responsibilities & impact- Conduct structured interviews and asynchronous Q&A sessions with clients to extract stories, frameworks, and industry insights
- Translate executive knowledge into authentic platform-native content
- Write LinkedIn posts, carousel text, articles, X threads, short-form takes, and scripts optimized for engagement and sales pipeline generation
- Partner with visual designers and video editors on carousels and short-form video hooks
- Identify industry conversations, platform trends, and news cycles to pitch timely content
- Conduct copy A/B testing of post formats, hooks, narrative angles, and CTAs
- Monitor impressions, engagement rate, outbound clicks, and inbound leads
- Refine editorial calendars based on performance insights
- Manage content pipelines, asset handoffs, project management tools, and publishing schedules across multiple accounts
Requirements
What you’ll need- 3+ years of direct experience writing short-form and long-form social copy for B2B brands, executives, or founders on LinkedIn and X
- Flawless English writing and editing skills with a sharp ear for tone, voice adaptation, and platform-specific nuances
- Proven conversion copywriting skills: deep understanding of psychological hooks, narrative arcs, and CTA strategies that move audiences from casual readers to sales leads
- Demonstrated portfolio of published work on LinkedIn and X showing past performance, clear storytelling capability, and tangible business impact (reach, engagement, or lead generation)
- Proficiency with LinkedIn Creator Mode and social management platforms such as Buffer, Hootsuite, Taplio, or TweetHunter
- Proficiency with Notion or Asana for content calendar management
- Proficiency with Canva and AI platforms such as ChatGPT and Claude for research and ideation
- Ability to interpret social analytics and translate raw data into clear content adjustments