Brand Manager

ZEAL Network SE

. Translate strategic direction and campaign concepts into effective Brand Marketing activities .

Posted 11/6/2026full-timeHamburg • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Brand Marketing with a strong focus on integrated consumer campaigns, leveraging data and insights to optimize performance. Proficient in managing creative development, budgets, and cross-functional collaboration to ensure brand consistency and effectiveness.

Highest-signal resume keywords

Brand Marketing ExperienceIntegrated B2C Marketing CampaignsCampaign Analytics and ReportingProject Management SkillsProfessional Proficiency in German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyConsumer InsightsCampaign ExecutionBudget ManagementPerformance MarketingCRMData AnalysisMarketing MeasurementE-commerce ExperienceDigital Consumer Marketing

Soft Skills

Analytical MindsetOrganizational SkillsCollaborationCreative Team ManagementCommunication

Industry Keywords

Consumer-Facing BrandIntegrated MarketingCreative DevelopmentCampaign KPIsMarket InsightsContent ProductionLegal and Compliance RequirementsOnline VideoOut-Of-Home AdvertisingCustomer Insights

About the role

Key responsibilities & impact

Translate strategic direction and campaign concepts into effective Brand Marketing activities
Collaborate with Media, CRM, Creative and Product teams to ensure a consistent brand experience
Execute integrated consumer campaigns across TV, online video and OOH
Manage creative development and production with agencies, partners and the internal Creative Studio
Use consumer and market insights to inform campaign execution and creative decisions
Monitor campaign KPIs and optimize activities based on data, results and learnings
Align marketing initiatives with Product, Legal and Compliance requirements
Manage campaign and production budgets within defined frameworks
Analyze campaign performance and derive clear learnings for future activities

Requirements

What you’ll need

Several years of in-house Brand Marketing experience for a consumer-facing brand
Strong understanding of brand strategy, positioning and integrated consumer marketing
Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
Strong understanding of relevant Brand Marketing channels and their different roles
Hands-on experience executing integrated B2C marketing campaigns
Experience working with creative teams, agencies and content productions
Strong project management and organizational skills
Experience managing campaign or production budgets
Experience with campaign analytics, reporting and marketing measurement
Professional proficiency in German, both written and spoken
Experience in Performance Marketing, CRM or evidence-based marketing is a plus
Experience in e-commerce or digital consumer businesses is a plus

Benefits

Comp & perks

Annual development budget of €1,500 for professional development
Flexible work options with a hybrid setup
Unlimited vacation days in addition to a yearly 30-day vacation allowance
Opportunity for workations abroad using the WorkFlex tool
Monthly mobility allowance of €30
Company bike leasing program
Company pension scheme in partnership with Degura
Subsidized EGYM WELLPASS membership for €25 per month
Quarterly company events
Regular team activities and informal gatherings
Healthy Tuesday lunches
Treat Thursdays in the office