Brand Media Manager

ZEAL Network SE

. Plan, execute, and optimize integrated media campaigns across brand media channels, focusing on CTV, OLV, and YouTube .

Posted 11/9/2026full-timeHamburg • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated media campaigns across CTV, OLV, and YouTube, with strong analytical skills to evaluate performance and optimize strategies. Proficient in managing budgets and collaborating with diverse teams to align media strategies with brand messaging and customer journeys.

Highest-signal resume keywords

Brand Media ManagementGoogle Ads ManagerCampaign Performance AnalysisGerman Media LandscapeCommunication Skills in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Media CampaignsOperational Management of CTVYouTube AdvertisingMedia BuyingMarket AnalysisKPI ReportingBudget ManagementCampaign OptimizationAudience TargetingMarketing Channel Synergies

Soft Skills

Analytical SkillsNegotiation SkillsTeam-Oriented MindsetCollaboration SkillsAbility to Manage Multiple Projects

Tools & Technologies

Google Ads ManagerTrade DeskAmazon Ads AgentDSPs

Industry Keywords

CTVOLVYouTubeMedia AgenciesSales HousesEuropean Media LandscapesTraditional MediaCorporate EnvironmentsStart-Up EnvironmentsATL + BTL

About the role

Key responsibilities & impact

Plan, execute, and optimize integrated media campaigns across brand media channels, focusing on CTV, OLV, and YouTube
Continuously analyze and report media campaign performance and KPIs
Build and maintain relationships with media agencies, sales houses, and other partners
Identify and evaluate new media channels and opportunities to expand reach and audience targeting
Collaborate with the creative team to ensure media content reflects brand messaging and values
Manage budgets and ensure efficient use of funds for maximum results
Conduct market and competitor analyses and derive strategic recommendations
Collaborate with product management, data analytics, and business functions to align media strategy with the customer journey

Requirements

What you’ll need

4–5 years of relevant professional experience in brand media management, ideally focused on operational management of CTV and YouTube
Experience steering campaigns operationally in Google Ads Manager and DSPs, including Trade Desk and Amazon Ads Agent
Solid understanding of the German media landscape and its trends, especially traditional media
Strong analytical skills for evaluating campaign performance and deriving insights
Excellent communication and negotiation skills in German and English
Experience and knowledge of media landscapes in other European countries is an advantage
Experience in offline media buying is an advantage
Ability to work in a dynamic environment and manage several projects simultaneously
Team-oriented mindset and ability to collaborate effectively with various stakeholders
Experience in both corporate and start-up environments is a nice-to-have
Media agency background is a nice-to-have
Understanding of marketing channel synergies (ATL + BTL) is a nice-to-have

Benefits

Comp & perks

Ongoing personal growth supported by an annual development budget of €1,500
Trust and autonomy with no micromanagement
Flexible work options with a hybrid setup
Unlimited vacation days in addition to a yearly 30-day vacation allowance
Opportunity for workations abroad using the WorkFlex tool
Monthly mobility allowance of €30
Company bike leasing program
Company pension scheme in partnership with Degura
Subsidized EGYM WELLPASS membership for €25 per month
Monthly company events, team activities, informal gatherings, and company-wide lunches four days a week