Senior Brand Manager

ZEAL Network SE

. Translate brand and marketing priorities into campaign strategies, creative concepts and actionable briefs .

Posted 11/6/2026full-timeHamburg • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Brand Marketing with a strong focus on campaign strategy, creative development, and performance measurement. Proficient in managing integrated consumer campaigns while aligning marketing initiatives with compliance and budgetary requirements.

Highest-signal resume keywords

Brand Marketing ExperienceCampaign Strategy DevelopmentData-Driven Decision MakingCreative Development and ProductionProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyIntegrated Consumer MarketingCampaign KPIs DefinitionConsumer Research AnalysisBudget ManagementPerformance MarketingCRME-CommerceB2C Campaign ExecutionData Analysis

Soft Skills

Analytical MindsetCollaborationIndependent Project DrivingCommunicationLeadership

Industry Keywords

Consumer-Facing BrandHigh-Reach Media ChannelsCreative ConceptsCampaign Performance ReportingBrand TrackingStart-Up EnvironmentScale-Up EnvironmentMoving Image ProductionCustomer InsightsCompetitive Analysis

About the role

Key responsibilities & impact

Translate brand and marketing priorities into campaign strategies, creative concepts and actionable briefs
Collaborate with Media, CRM, Creative and Product teams to ensure a consistent brand experience
Own and execute large-scale, integrated consumer campaigns across TV, online video and OOH
Own creative development and production, managing agencies, partners and the internal Creative Studio
Use consumer research, customer insights and competitive analysis to identify Brand challenges and opportunities
Define campaign objectives and KPIs and optimize activities based on data, results and learnings
Align marketing initiatives with Product, Legal and Compliance requirements
Manage marketing budgets and ensure efficient resource allocation
Report campaign performance and key learnings to senior leadership

Requirements

What you’ll need

At least 5 years of in-house Brand Marketing experience for a consumer-facing brand
Strong understanding of brand strategy, positioning and integrated consumer marketing
Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
Strong understanding of high-reach media channels and their contribution to Brand and business objectives
Proven hands-on experience owning and executing large-scale, integrated B2C campaigns end-to-end
Strong hands-on experience in creative development and complex campaign productions, including moving image
Strong project management skills and confidence independently driving complex projects
Experience independently managing significant campaign and production budgets
Experience defining campaign KPIs and measuring Brand and business impact through campaign research, brand tracking and performance data
Professional proficiency in German, written and spoken
Experience in Performance Marketing, CRM or evidence-based marketing is a plus
Experience in e-commerce and start-up or scale-up environments is a plus

Benefits

Comp & perks

Annual development budget of €1,500 for professional development
Flexible work options with a hybrid setup
Unlimited vacation days in addition to a yearly 30-day vacation allowance
Opportunity for workations abroad using the WorkFlex tool
Monthly mobility allowance of €30
Company bike leasing program
Company pension scheme in partnership with Degura
Subsidized EGYM WELLPASS membership for €25 per month
Quarterly company events
Regular team activities and informal gatherings
Healthy Tuesday lunches and Treat Thursdays in the office