Senior Brand Media Manager

ZEAL Network SE

. Plan, execute, and optimize integrated media campaigns across brand media channels, focusing on CTV, OLV, and YouTube .

Posted 11/9/2026full-timeHamburg • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing integrated media campaigns across CTV, OLV, and YouTube, with strong analytical skills to evaluate performance and derive strategic insights. Proficient in managing budgets and collaborating with diverse stakeholders to align media strategies with brand objectives.

Highest-signal resume keywords

Brand Media ManagementGoogle Ads ManagerCTV Campaign OptimizationAnalytical SkillsBilingual Communication (German and English)

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media Campaign Performance AnalysisMedia Buying OptimizationMarket AnalysisCompetitor AnalysisBudget Management

Soft Skills

Excellent Communication SkillsNegotiation SkillsTeam-Oriented MindsetProject Management

Tools & Technologies

Google Ads ManagerTrade DeskAmazon Ads AgentDSPs

Industry Keywords

German Media LandscapeTraditional MediaMarketing Channel SynergiesCorporate EnvironmentStart-Up Environment

About the role

Key responsibilities & impact

Plan, execute, and optimize integrated media campaigns across brand media channels, focusing on CTV, OLV, and YouTube
Analyze and report media campaign performance, including KPIs
Build and maintain relationships with media agencies, sales houses, and other partners
Optimize media buying and collaborations
Identify and evaluate new media channels and audience-reach opportunities
Collaborate with the creative team to ensure media content reflects brand messages and values
Manage budgets and ensure efficient use of funds
Conduct market and competitor analyses
Derive strategic recommendations from market and competitor insights
Collaborate with product management, data analytics, and business functions to align media strategy with the customer journey

Requirements

What you’ll need

4–5 years of relevant professional experience in brand media management
Focus on operational management of CTV and YouTube ideally
Experience steering campaigns in Google Ads Manager and DSPs, including Trade Desk and Amazon Ads Agent
Solid understanding of the German media landscape and its trends, especially traditional media
Strong analytical skills for evaluating campaign performance and deriving insights
Excellent communication and negotiation skills in German and English
Experience and knowledge of media landscapes in other European countries is an advantage
Experience in offline media buying is an advantage
Ability to work in a dynamic environment and manage several projects simultaneously
Team-oriented mindset and ability to collaborate with various stakeholders
Experience in both corporate and start-up environments is a nice-to-have
Media agency background is a nice-to-have
Understanding of marketing channel synergies (ATL + BTL) is a nice-to-have

Benefits

Comp & perks

Annual development budget of €1,500 for professional development
Flexible work options with a hybrid setup
Unlimited vacation days in addition to a yearly 30-day vacation allowance
Opportunity for workations abroad using the WorkFlex tool
Monthly mobility allowance of €30
Company bike leasing program
Company pension scheme in partnership with Degura
Subsidized EGYM WELLPASS membership for €25 per month
Monthly company events and team activities
Informal gatherings and company-wide lunches provided four days a week