Social Media Manager

ZEAL Network SE

. Build and grow the community on Instagram, TikTok, YouTube, and other social media channels .

Posted 11/11/2026full-timeHamburg • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management with a focus on community engagement and content creation across platforms like Instagram, TikTok, and YouTube. Possesses strong video production skills and a data-driven approach to optimize content strategy while building relationships within the automotive community.

Highest-signal resume keywords

Social Media ManagementContent CreationVideo ProductionCommunity EngagementBilingual in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyShort-Form Video EditingTrend IdentificationData AnalysisCommunity-Driven Business Models

Soft Skills

CreativityCommunicationRelationship BuildingAdaptability

Tools & Technologies

CapCutPremiereSocial Media KPIs

Industry Keywords

Automotive CommunityInfluencer CollaborationCar GiveawaysE-Commerce

About the role

Key responsibilities & impact

Build and grow the community on Instagram, TikTok, YouTube, and other social media channels
Encourage dialogue and ensure lively interaction with the target audience
Communicate authentically, consistently, and recognizably as the brand voice
Develop creative, platform-specific content formats focused on dream cars, car giveaways, and the founder
Independently and spontaneously produce social media content in front of or behind the camera, including on location at the dream garage
Publish organic content, analyze its performance, and continuously optimize the content strategy
Work closely with the Paid Social Manager to align organic and paid content
Build long-term relationships with content creators and influencers and continue to expand the network
Represent the brand at events and within the automotive community, strengthening its presence among the community

Requirements

What you’ll need

Several years of experience in social media management, ideally for a brand with an active and engaged community
Creativity, a continuous flow of new content ideas, and the ability to identify trends early and implement them quickly
Strong understanding of platform-specific content for Instagram, TikTok, and YouTube
Experience independently producing and editing short-form videos using a smartphone
Willingness to appear on camera when needed
Data-driven approach, with experience working with relevant social media KPIs
Experience collaborating with creators or influencers, or a strong instinct for building long-term partnerships
Passion for cars and the automotive community, or the motivation to become immersed in this world
Experience with competitions, giveaways, e-commerce, or other community-driven business models is a plus
Initial contacts within the automotive and creator communities, as well as experience with CapCut or Premiere, would be an advantage
Excellent written and spoken German and English

Benefits

Comp & perks

Ongoing personal development with an annual professional development budget of €1,500
Hybrid working model
Unlimited vacation days in addition to 30 regular vacation days per year
Workations abroad through the WorkFlex tool
Monthly mobility allowance of €30
Access to a bicycle leasing program
Company pension plan in collaboration with Degura
Subsidized EGYM WELLPASS membership for €25 per month, providing access to gyms and sports facilities throughout Germany
Monthly company events, along with regular team activities and informal get-togethers
Free lunches from Monday to Thursday at the office