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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media content across multiple platforms, including LinkedIn, Instagram, TikTok, Facebook, and X, while effectively analyzing performance metrics to drive engagement and organic growth. Proficient in video production, from planning to editing, and skilled in collaborating with cross-functional teams to support marketing initiatives.
Highest-signal resume keywords
Social Media ManagementVideo ProductionPerformance Data AnalysisContent Calendar ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationVideo EditingData InterpretationEngagement Rate TrackingContent Strategy
Soft Skills
CuriosityCollaborationTime Management
Tools & Technologies
Social Media PlatformsVideo Editing SoftwareAnalytics Tools
Industry Keywords
Organic GrowthInfluencer NetworkContent MarketingBest PracticesCompliance Requirements
About the role
Key responsibilities & impact- Own and execute Zello’s social content calendar across LinkedIn, Instagram, TikTok, Facebook, and X
- Test content formats, posting cadence, and tactics to improve engagement, CTR, and organic performance
- Research and implement emerging platform best practices
- Monitor competitor activity and industry trends
- Build and manage an influencer and content-creator network
- Plan, script, film, and edit short-form social videos
- Produce promotional video content for blogs, whitepapers, and product features
- Showcase Zello’s team, culture, and company stories
- Repurpose existing video assets into social-ready clips
- Track and report monthly impressions, reach, engagement rate, CTR, and follower growth
- Translate performance data into actionable recommendations and present findings to the marketing team
- Partner with product and marketing teams on product launches and feature releases
- Support executive and team-led thought-leadership content
- Turn case studies, interviews, and real-world use cases into social content
- Capture and distribute real-time social content at trade shows, conferences, and company events
Requirements
What you’ll need- Track record of managing social media accounts and measurable organic growth
- Ability to translate complex or technical ideas into audience-focused content
- Ability to plan, shoot, and edit short-form video
- Ability to interpret performance data and turn metrics into recommendations
- Ability to manage a content calendar, multiple projects, and competing deadlines
- Curiosity about social platforms and willingness to test new formats, hooks, and audience-growth tactics
- Ability to collaborate cross-functionally
- Compliance with defined security, privacy, and compliance requirements applicable to the role and all Zello personnel
- Eligibility to work in the United States of America is requested in the application form
Benefits
Comp & perks- Competitive pay
- Equity with significant upside
- Flexible schedules
- Time off
- Sabbatical after every five years of service
- Ping-pong table
- Free snacks in the break room