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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a strong focus on account-based marketing strategies, campaign development, and measurable outcomes. Proficient in creating scalable frameworks and collaborating across multiple teams to drive engagement and revenue impact.
Highest-signal resume keywords
B2B SaaS Marketing ExperienceAccount-Based MarketingPaid Media StrategyCampaign DevelopmentAI-Enabled Marketing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account-Based MarketingDemand GenerationCampaign PlanningAudience DefinitionPerformance MeasurementCreative DevelopmentOptimizationSales EnablementWorkflow CreationData Stewardship
Soft Skills
Strategic JudgmentAnalytical SkillsClear CommunicationInfluencing DecisionsCollaboration
Tools & Technologies
CRMAccount-Based Advertising PlatformsAI-Enabled Marketing ToolsCDPCanvaEngagement-Signal WorkflowsCreative-Template ToolsMarketing Data
Industry Keywords
B2B MarketingAccount-Based ExperienceCampaign KitsField EnablementCustomer EngagementPaid Media CampaignsMarketing OperationsSales Operations
About the role
Key responsibilities & impact- Build and evolve Zendesk’s global account-based experience operating model across 1:1 named-account, 1:few cohort, and scaled programs
- Create repeatable playbooks, workflows, and templates for regional account and industry marketing motions
- Lead paid media strategy for priority-account and cohort programs
- Develop global industry plays and campaign kits, including narratives, sales plays, nurture journeys, paid-media templates, personalized web experiences, executive engagement, direct mail, and field enablement
- Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to coordinate programs and Sales action
- Establish and review performance measures covering account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence
- Build responsible AI-enabled workflows for ad creative and campaign execution
- Test audiences, creative approaches, channels, and account experiences, then share learnings with teams
- Help Zendesk power exceptional customer service through AI, automation, and intelligent customer experiences
Requirements
What you’ll need- 5+ years of B2B SaaS marketing experience
- 2+ years focused on account-based marketing, industry marketing, demand generation, or paid media
- Experience planning and activating 1:1, 1:few, or account-based paid media campaigns
- Experience with audience definition, buying-group strategy, creative, channel selection, optimization, and measurement
- Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows
- Ability to connect marketing activity to measurable outcomes such as target-account engagement, meetings, opportunity progression, pipeline influence, or revenue impact
- Experience using AI-enabled marketing or workflow tools responsibly, with human review and data stewardship
- Experience developing B2B SaaS account-based marketing, industry marketing, or demand-generation programs
- Strong strategic and analytical judgment
- Ability to create scalable campaign frameworks, sales plays, toolkits, and enablement
- Experience planning paid media for named-account and cohort campaigns
- Ability to collaborate across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams
- Clear, concise communication and ability to influence decisions
- Experience with contact-level ABM advertising platforms such as Influ2 or comparable technologies (preferred)
- Experience building global marketing frameworks, industry plays, campaign kits, and field enablement (preferred)
- Familiarity with CDP, intent, buying-group, account-scoring, and creative-template tools such as Canva (preferred)
- Experience developing scalable AI-assisted creative or campaign workflows (preferred)
Benefits
Comp & perks- Bonus eligibility
- Benefits or related incentives
- Hybrid work arrangement with remote work for part of the week
- Onsite connection, collaboration, learning, and celebration
- Reasonable accommodations for applicants with disabilities and disabled veterans