Campaign Marketing Manager

Zendesk

. Develop and implement multichannel campaigns with the Global Integrated Marketing team .

Posted 10/23/2026full-timeUnited StatesMid-LevelSenior💰 $123,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing multichannel demand generation campaigns, utilizing data-driven marketing strategies and advanced tools like Marketo and Salesforce to drive engagement and conversion. Strong project management and analytical skills are essential for monitoring performance and optimizing campaign effectiveness.

Highest-signal resume keywords

Demand Generation CampaignsData-Driven MarketingProject ManagementMarketo ProficiencySalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign ManagementMarket ResearchPerformance Metrics AnalysisLead Flow Tracking

Soft Skills

Analytical SkillsCommunication SkillsCollaboration SkillsStrategic Problem-SolvingAttention to Detail

Tools & Technologies

MarketoSalesforce6SenseTableau

Industry Keywords

B2B MarketingSaaSCustomer ServiceEmployee Service

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop and implement multichannel campaigns with the Global Integrated Marketing team
Acquire net new ICP contacts, drive engagement, and convert new logos within key industries, market segments, or account lists
Manage campaign operations from start to finish, including budgets, timelines, and deliverables
Use AI, technology platforms, and data to define and target high-intent audiences
Collaborate with content teams to produce content and messaging aligned with target ICPs and buyer journey stages
Conduct market research and competitor analysis
Collaborate cross-functionally to activate campaign plans in North America
Work with xDR teams on lead follow-up, e-gift and direct mail tactics, and sales prospecting programs
Monitor campaign performance and adjust strategies based on data and KPIs
Track lead flow and analyze campaign performance metrics against targets
Prepare and present detailed performance reports and recommendations to stakeholders
Share campaign insights with North America regional marketing and account teams and recommend engagement and conversion strategies

Requirements

What you’ll need

5+ years of experience in demand generation, B2B marketing, or a related field, preferably in technology, employee service, customer service, or SaaS
Proven capability in creating and implementing successful demand generation campaigns
Strong analytical skills and experience with data-driven marketing
Excellent project management skills and ability to handle multiple projects simultaneously with strong attention to detail
Proficiency with Marketo, Salesforce, 6Sense, and Tableau
Exceptional communication and collaboration skills
Ability to create concise presentations
Strategic problem-solving skills and growth mindset
Ability to thrive in a fast-paced, dynamic, constantly evolving environment

Benefits

Comp & perks

Bonus eligibility
Benefits eligibility
Related incentives
Hybrid working arrangement with flexibility to work remotely for part of the week
Inclusive workplace experience
Reasonable accommodations for applicants with disabilities and disabled veterans