Creative Lead, Experiential Marketing

Zendesk

. Own the design system for Zendesk’s event architecture, including visual principles, templates, and components across event types and channels .

Posted 10/21/2026full-timeSan Francisco • California • United StatesSenior💰 $179,000 - $269,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong expertise in event branding and customer experience, with proficiency in guiding creative direction and managing cross-functional teams. Skilled in translating complex business challenges into engaging creative solutions while maintaining high-quality standards across various event formats.

Highest-signal resume keywords

Event Branding ExpertiseCreative DirectionCross-Functional FacilitationProject ManagementGenerative AI Tools

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event BrandingProduction ProcessesBrand ActivationsAttendee EngagementCreative IdeationStrategic Concept DevelopmentFinancial LiteracyProject Management

Soft Skills

Executive PresenceClear CommunicationMentoringConstructive CritiquePsychological Safety

Tools & Technologies

AdobeFigmaGoogle Apps

Industry Keywords

Experiential MarketingCreative PartnershipsDemand GenerationEvent ArchitectureIn-Person Experiences

About the role

Key responsibilities & impact

Own the design system for Zendesk’s event architecture, including visual principles, templates, and components across event types and channels
Translate brand strategy and event objectives into connected experiences across presentations, livestreams, and in-person environments
Set guidance and quality standards for internal teams and agency partners
Lead creative direction for Relate, Showcase, AI Summit, and other flagship events
Bring storytelling to life across demand generation, registration, in-person experiences, and digital experiences
Partner with Experiential Marketing and external agencies from concept through execution
Build partnerships across Creative, Experiential Marketing, agencies, Communications, executive leaders, and business stakeholders
Create an environment of candor, respect, psychological safety, and constructive critique
Guide and mentor creative partners, share best practices, and help the broader team deliver its best work

Requirements

What you’ll need

Strong expertise in event branding with a focus on the customer experience
Understanding of production processes
Experience with brand activations and attendee engagement
Experience with cross-functional group facilitation, creative ideation, executive engagement, and strategic concept development
Strong business acumen, including financial literacy, executive presence, and project management
Ability to translate complex business problems into inspiring creative opportunities
Ability to provide clear creative direction and feedback to internal creative teams and agency partners
Willingness to travel to site visits and/or on-site events
Proven ability to work across timezones effectively
Experience using generative AI tools as part of the creative process
Proficiency in Adobe, Figma, and Google apps

Benefits

Comp & perks

Bonus eligibility
Benefits or related incentives
Hybrid working with flexibility to work remotely for part of the week
Inclusive workplace experience
Reasonable accommodations for applicants with disabilities and disabled veterans