Global Campaign Marketing Manager

Zendesk

. Partner with regional marketing, product marketing, and performance marketing to define target audiences, offers, and channel plans for AI campaigns across priority markets .

Posted 11/11/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $148,000 - $222,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B campaign marketing and demand generation, with a strong focus on delivering integrated campaigns, managing project timelines, and optimizing performance through data analysis. Proficient in utilizing AI tools for campaign enhancement and personalization.

Highest-signal resume keywords

B2B Campaign MarketingDemand GenerationProject ManagementEmail CampaignsMarketo

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign DeliveryData AnalysisLead GenerationCampaign OptimizationAudience Targeting

Soft Skills

Strong CommunicationInitiativeAdaptability

Tools & Technologies

Salesforce6senseAsanaAI Tools

Industry Keywords

B2B SaaS MarketingWebinarsNurture ProgramsCampaign AnalyticsCross-Functional Collaboration

About the role

Key responsibilities & impact

Partner with regional marketing, product marketing, and performance marketing to define target audiences, offers, and channel plans for AI campaigns across priority markets
Own campaign delivery from brief through optimization, coordinating budgets, timelines, assets, approvals, and production dependencies
Lead email and nurture programs with marketing operations, tailoring audiences, messaging, and follow-up to prospect and customer needs
Deliver webinars, research-report campaigns, and third-party programs
Manage publisher and vendor deliverables, promotion, and lead delivery
Build reusable campaign kits with messaging, assets, email copy, and sales materials
Partner with regional marketing on local relevance, activation plans, timing, and channel mix
Partner with sales and xDR teams on account priorities and follow-up that converts campaign engagement into acquisition and expansion opportunities
Track engagement, conversion, AI pipeline contribution, and program costs with analytics partners
Share results with regional marketing and recommend improvements
Bring fresh campaign ideas and test audiences, offers, and channels
Use AI tools to improve research, personalization, and campaign workflows

Requirements

What you’ll need

5+ years in B2B campaign marketing, demand generation, or a related field
Record of contributing to pipeline goals
Hands-on experience delivering integrated campaigns, including email, nurture, webinars, or third-party programs
Strong project management skills
Ability to manage multiple campaigns and coordinate cross-functional teams and vendors
Ability to interpret campaign and funnel data and turn findings into practical improvements
Clear writing and strong communication
Initiative in a fast-paced environment with changing priorities
Experience partnering with regional marketing to localize and activate global campaigns preferred
Familiarity with Marketo, Salesforce, 6sense, and project management tools such as Asana preferred
Experience marketing B2B SaaS or AI products to prospects and existing customers preferred

Benefits

Comp & perks

Bonus eligibility
Benefits or related incentives
Hybrid work with flexibility to work remotely part of the week
Inclusive workplace experience
Reasonable accommodations for applicants with disabilities and disabled veterans