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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in B2B SaaS product marketing, with a focus on developing and executing go-to-market strategies for multi-product solutions. Proficient in storytelling and translating complex concepts into compelling narratives that drive business value.
Highest-signal resume keywords
B2B SaaS Product Marketing ExperienceAdvanced AI Tool ProficiencyCross-Functional LeadershipData-Driven Marketing MetricsSolution-Centric GTM Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Solutions MarketingMessaging FrameworksSales Enablement ProgramsCompetitive ResearchBuyer Intelligence AnalysisGTM Campaign Performance MeasurementValue-Based Selling MethodologiesROI CalculatorsPitch DecksCustomer Case Studies
Soft Skills
Exceptional StorytellingClear CommunicationCollaboration
Industry Keywords
Customer Experience (CX)CRMEnterprise HelpdeskEnterprise Buying CyclesPersona Dynamics
About the role
Key responsibilities & impact- Lead strategy, development, and execution of comprehensive go-to-market launches for multi-product solutions and select industries
- Craft solution-level positioning, messaging frameworks, and narrative arcs for target personas and decision-makers
- Create solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies
- Partner with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions
- Develop and deliver sales enablement programs, training modules, and tools for global sales teams
- Conduct competitive research and buyer intelligence analysis
- Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth
Requirements
What you’ll need- 10+ years of progressive B2B SaaS product marketing experience
- Advanced AI tool proficiency for daily work and key projects
- Experience in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions
- Exceptional storytelling and ability to translate complex technical concepts into clear, value-driven business narratives
- Strong cross-functional leadership aligning Product, Sales Enablement, and Field Marketing teams
- Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies
- Data-driven marketing metrics experience impacting pipeline and revenue growth
- 10+ years of dedicated experience in B2B technology or SaaS product marketing
- Direct experience developing and launching solution-centric or multi-product GTM strategies
- Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems
- Must attend the local office for part of the week
- United States work location
Benefits
Comp & perks- Bonus eligibility
- Benefits or related incentives
- Hybrid work arrangement with remote flexibility for part of the week
- Global diversity, equity, and inclusion initiatives
- Reasonable accommodations for applicants with disabilities and disabled veterans