Product Marketing Manager

Zendesk

. Develop and maintain deep understanding of the employee service market, particularly ESM and ITSM, including buyer personas, industry trends, and competitive landscape .

Posted 10/9/2026full-timeSan Francisco • California • United StatesSeniorLead💰 $153,000 - $229,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in B2B SaaS product marketing, particularly within the IT Service Management (ITSM) and Enterprise Service Management (ESM) sectors. Capable of crafting compelling product narratives and collaborating effectively with cross-functional teams to drive successful go-to-market strategies.

Highest-signal resume keywords

B2B SaaS Product Marketing ExperienceIT Service Management (ITSM) ExpertiseEnterprise Service Management (ESM) KnowledgeAdvanced AI Tools UtilizationProject Management Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Narrative DevelopmentSolution MessagingCampaign Material CreationSales Pitch Deck DevelopmentAnalyst Briefing PreparationCustomer Engagement SupportMarket AnalysisCompetitive Landscape AssessmentProgram ExecutionDetail Orientation

Soft Skills

Exceptional Storytelling AbilityAnalytical SkillsProblem-Solving SkillsExecutive PresenceCollaboration Skills

Industry Keywords

Employee Service MarketBuyer PersonasCross-Functional CollaborationGo-To-Market StrategyCustomer-First Mentality

Tech Stack

Tools & technologies

ITSM

About the role

Key responsibilities & impact

Develop and maintain deep understanding of the employee service market, particularly ESM and ITSM, including buyer personas, industry trends, and competitive landscape
Craft product narratives and solution messaging communicating core use cases and value of Zendesk’s employee service solution
Lead cross-functional sales, marketing, and customer initiatives
Collaborate with Product, Marketing, and Sales teams on product launch strategies
Develop launch assets including campaign materials, press releases, and analyst briefings
Enable go-to-market teams with customer-facing materials such as sales pitch decks, one-pagers, case studies, and demos
Support deals and customer engagements as a subject matter expert
Evangelize Zendesk Employee Service through public speaking engagements and analyst briefings
Report to the Director of Employee Service Product Marketing and work with the broader Product Marketing team

Requirements

What you’ll need

10+ years of B2B SaaS product marketing experience
Direct experience in the IT Service Management (ITSM) or Enterprise Service Management (ESM) market
Exceptional storytelling ability
Superior analytical and problem-solving skills
Keen attention to detail and pattern recognition
Proven experience utilizing advanced AI tools for daily work and key projects
Executive presence and ability to engage and collaborate effectively with senior leadership
Strong project management skills
Excellent execution, follow-through, and attention to detail
Ability to operate independently in a startup-like environment
Ability to build and execute new programs and initiatives and deliver on tight deadlines
Customer-first mentality and passion for understanding and addressing customer needs

Benefits

Comp & perks

Bonus eligibility
Benefits eligibility
Related incentives
Hybrid way of working
Flexibility to work remotely for part of the week
Inclusive workplace experience
Reasonable accommodations for applicants with disabilities and disabled veterans