Senior SEO Specialist

Zendesk

. Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and select Tier 2 markets .

Posted 9/17/2026full-timeGermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO and AEO strategies, with a focus on German-language markets. Proficient in technical SEO, content optimization, and leveraging AI-powered tools for enhanced search performance and analytics.

Highest-signal resume keywords

SEO Strategy ExecutionTechnical SEO ManagementGerman Language ProficiencyAI-Powered Discovery OptimizationData Analysis with GA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOTechnical SEOKeyword AnalysisContent OptimizationCrawlingIndexingStructured DataJavaScript SEOAI-Powered Automations

Soft Skills

Analytical SkillsCross-Functional CommunicationInfluencing Skills

Tools & Technologies

GA4Google Search ConsoleSnowflakeSEO ToolsAEO Platforms

Industry Keywords

SaaSEnterprise SEOMarket-Specific RecommendationsContent OpportunitiesLocalization

About the role

Key responsibilities & impact

Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and select Tier 2 markets
Track visibility, traffic, MQLs, and pipeline influence
Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior
Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and localized content quality evaluation
Identify and prioritize content opportunities with Content, Localization, Regional Marketing, and Product Marketing
Plan and execute SEO/AEO experiments, document learnings, and scale successful approaches
Maintain technical SEO health, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability
Conduct technical audits and partner with Web and Engineering through implementation and QA
Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data
Develop and improve AI-powered automations and agentic workflows for research, content optimization, localization, technical analysis, QA, monitoring, and reporting
Analyze performance using GA4, Google Search Console, Snowflake, SEO tools, and AEO platforms such as Profound
Measure traditional search and AI-powered discovery performance, including visibility, citation share, retrieval, recommendation share, and competitive movement
Connect organic performance to business outcomes and translate data into priorities and recommendations
Collaborate across Content, Web, Engineering, Product Marketing, Analytics, Localization, Regional Marketing, and Paid Media
Communicate SEO, technical, and AEO insights and influence roadmap priorities through data-driven recommendations

Requirements

What you’ll need

5+ years of hands-on SEO experience, preferably in SaaS or enterprise environments
Professional fluency in German and English
Ability to independently evaluate German-language search behavior, SERPs, intent, content quality, and competitive positioning
Experience executing content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO
Hands-on experience with AEO and AI-powered discovery, including optimizing visibility, citations, retrieval, and recommendations across LLMs and answer engines
Experience managing SEO across multiple countries, languages, or regional markets
Experience applying AI-powered automations or agentic workflows using LLMs, agents, APIs, workflow automation tools, scripting, or equivalent technologies
Strong analytical skills and experience with GA4, Google Search Console, Snowflake or similar data platforms, and industry-standard SEO/AEO tools
Experience running experiments, prioritizing competing opportunities, and independently driving initiatives from diagnosis through execution and measurement
Strong written and verbal communication skills with demonstrated cross-functional influence

Benefits

Comp & perks

Hybrid way of working, with flexibility to work remotely for part of the week
Inclusive workplace experience
Equal opportunity employment
Reasonable accommodations for applicants with disabilities and disabled veterans