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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating engaging social-first content across platforms like LinkedIn, X, and YouTube, with a strong focus on visual storytelling and audience engagement. Proficient in leveraging AI tools for content ideation and production while managing creative projects from concept to delivery.
Highest-signal resume keywords
Social Media Content CreationVisual StorytellingAI Tool UtilizationExecutive Content DevelopmentDesign and Video Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent DevelopmentGraphic DesignVideo ProductionCopywritingStorytellingSocial AnalyticsCreative Concept DevelopmentContent EditingAudience Engagement
Soft Skills
Creative JudgmentCollaborationResourcefulnessAdaptabilityCommunication
Tools & Technologies
CanvaAdobe Creative CloudSocial Media PlatformsAI-Powered Creative ToolsVideo Editing Software
Certifications & Qualifications
BA/BS Degree
Industry Keywords
B2B MarketingTechnologyAISaaSContent Marketing
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead ideation and hands-on production of original, social-first content across Zendesk's owned channels, primarily LinkedIn, X, and YouTube
- Develop concepts for product launches, brand campaigns, customer stories, industry conversations, and priority moments
- Design and produce social-first graphics, carousels, animations, short-form videos, and other visual content from concept through final delivery
- Write and collaborate on social copy, hooks, scripts, captions, and creative treatments
- Transform complex topics such as AI, automation, and service into accessible, engaging, visually compelling content
- Adapt larger brand campaigns into creative native to each social platform
- Partner with internal designers, video producers, and external creative resources on complex production needs
- Bring understanding of social culture, platform trends, emerging formats, and audience behavior to the creative process
- Pitch fresh ideas and identify timely, relevant, culturally aware creative opportunities
- Experiment with new formats, visual approaches, and storytelling techniques
- Explore and apply AI-powered creative tools across design, video, ideation, and production
- Develop creative concepts and assets for Zendesk's executive social presence
- Translate executive perspectives, industry insights, and thought leadership into visual and multimedia content
- Support executive video content, including concepts, scripts, editing, and repurposing longer-form conversations into social clips
- Collaborate with the Senior Social Media & Influencer Manager and cross-functional stakeholders to translate strategy into creative deliverables
- Own assigned creative projects from brief through production, feedback, approvals, and final delivery
- Manage creative timelines and deliverables
- Align creative with publishing schedules, platform best practices, and audience needs
- Use social performance insights, creative testing, and audience feedback to refine content
Requirements
What you’ll need- 7+ years of overall marketing, communications, journalism, or content experience
- At least 5 years focused on social media or digital content
- Proven experience building social content for a B2B, technology, AI, SaaS, or similarly complex brand
- Strong portfolio demonstrating excellent social writing and hands-on creation of graphics, carousels, and short-form video
- Strong command of design and video editing tools, such as Canva, Adobe Creative Cloud, or equivalent
- Exceptional writing, editing, and storytelling skills
- Experience developing executive social content or thought leadership
- Sharp eye for competitive activity and emerging conversations
- Strong creative judgment and a practical, resourceful approach to producing high-quality work on tight timelines
- Comfort working with senior leaders and cross-functional partners in a fast-moving, matrixed organization
- Ability to use social analytics and audience feedback to make content more effective
- AI fluency, including thoughtful use of AI tools across ideation and production, with careful review for accuracy, voice, and quality
- BA/BS degree required
Benefits
Comp & perks- Bonus eligibility
- Benefits eligibility
- Related incentives
- Hybrid way of working
- Flexibility to work remotely for part of the week
- In-person collaboration, connection, and learning at Zendesk offices
- Reasonable accommodations for applicants with disabilities and disabled veterans
